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Molson Coors to Combine European Businesses

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Molson Coors to Combine European Businesses

Molson Coors to Combine European Businesses
October 02
13:35 2012

Global brewer Molson Coors is forming a new business segment, Molson Coors Europe, by combining its existing businesses in the UK and Ireland with its recently-acquired business in nine Central European countries. The change becomes effective on January 1, 2013.

Headquartered in Prague, Molson Coors Europe will comprise approximately 23.6 million hectoliters of volume and $2.3 billion of net sales revenue on a pro forma US GAAP basis for 2011. These figures represent approximately 38% of Molson Coors Brewing Company’s 2011 pro forma worldwide beer volume and 30% of global net sales revenue.

Mark Hunter.

“This move makes us a stronger competitor,” says Peter Swinburn, chief executive of Molson Coors. “It allows us to use our go-to-market resources more effectively in the region and promotes better sharing of commercial best practice and marketing expertise. With a larger European footprint, we’ll be able to negotiate better terms with suppliers, improve processes and integrate systems to increase efficiencies.”

Mark Hunter, currently chief executive of Molson Coors Central Europe, has been named chief executive of the new business. Prior to his current assignment, Mark Hunter served as chief executive, UK and Ireland and as chief commercial officer for Molson Coors Canada. He has also served on the board of Bass Brewers as marketing director and on the board of Coors Brewers..

Stewart Glendinning, now chief executive, UK and Ireland, will become chief executive of Molson Coors Canada upon the retirement of current head Dave Perkins at the end of January, 2013.

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