FDBusiness.com

Mondelez International Collaborates With Cutting-Edge Start-ups & Leading Retailers

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

Mondelez International Collaborates With Cutting-Edge Start-ups & Leading Retailers

Mondelez International Collaborates With Cutting-Edge Start-ups & Leading Retailers
September 15
10:43 2015

Mondelēz International has announced the eight start-ups selected to participate in the company’s Shopper Futures program. Shopper Futures, Mondelēz International’s breakthrough innovation initiative, brings together leading retailers, ambitious entrepreneurs, and its own Power Brands to help transform the consumer retail experience.

The company received hundreds of applications from start-ups across the US and Canada. After a rigorous evaluation process, 18 start-ups were invited to a Pitch Day to present and meet with participating retailers and brand entrepreneurs. The eight selected start-ups will now work with major retailers in collaboration with Mondelēz International brands to bring in-market pilots to life over the next 90 days. Those collaborations are:

* Sampler collaborating with Albertsons & RITZ brand, US.

* Shelfbucks collaborating with Meijer & OREO brand, US.

* Shelfbucks collaborating with Wakefern & HALLS brand, US.

* Freckle IoT collaborating with 7-Eleven & OREO/belVita brands, US.

* Strap collaborating with Kum & Go & TRIDENT brand, US.

* Turnstyle Solutions collaborating with QuickChek & SWEDISH FISH brand, US.

* Turnstyle Solutions collaborating with Mac’s Convenience Stores (Ontario Division) & CADBURY brand, Canada.

* Aislelabs collaborating with Metro & TRISCUIT brand, Canada.

* Earshot collaborating with 7-Eleven Canada & DENTYNE brand, Canada.

* Aisle411 collaborating with HALLS brand, Canada.

Shopper Futures is the fourth global iteration in the Futures series, building on the success of Mobile Futures, a Mondelēz International initiative launched in 2012 that paired its brands with select start-ups to accelerate existing mobile innovations and incubate new ventures.

Following the launch of each pilot, Mondelēz International will study both the tactical and cultural success metrics from each pilot, and identify potential collaborations for scale.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements