FDBusiness.com

Mondelez International Launches “Shopper Futures” – The Next Generation of Successful “Mobile Futures” Program

 Breaking News

Mondelez International Launches “Shopper Futures” – The Next Generation of Successful “Mobile Futures” Program

Mondelez International Launches “Shopper Futures” – The Next Generation of Successful “Mobile Futures” Program
June 12
10:03 2015

Mondelez International has announced a breakthrough mobile marketing initiative, Shopper Futures, which brings together ambitious entrepreneurs and retailers to help transform the consumer retail experience. The program will pair Mondelez International’sbrands with entrepreneurs from the US and Canada who are developing the technology and mobile solutions to solve pressing retail challenges.

The program builds on the aim of its original mobile counterpart, Mobile Futures, a successful Mondelez International initiative from 2012 that paired its brands with select start-ups to accelerate existing mobile innovations and incubate new ventures.

“Technology has had an undeniable impact on the consumer path to purchase,” says Laura Henderson, Head of US Media & Communications at Mondelez International. “Through Shopper Futures, we’re collaborating with the brightest minds in the industry and startup world to shape the future of retail, both in-store and online. This time around, we’re focused on solving real shopper challenges in our snacking categories and unlocking new opportunities for growth.”

Shopper Futures harnesses the start-up entrepreneurial spirit to discover technology solutions for real business challenges. Mondelez International will identify early-stage innovators to learn from them, and in turn give the start-ups an opportunity to collaborate with brands and retailers on in-market case studies.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements