FDBusiness.com

Mondelēz presents price-marked packs of Mikado and Boost Bites

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Mondelēz presents price-marked packs of Mikado and Boost Bites

March 09
11:46 2016

682643-Mikado-Go-Milk-Chocolate-39g-55p-Carton-UK-Ireland-Portrait-RIGHTMondelēz International will seek to drive growth for retailers with the addition of new price-marked packs (PMPs) to its Boost and Mikado brands.

Chocolate brand Boost will now be available in 80g versions of its Boost Bites bags, which launched last August. With an on-pack price of £1, the new format features bite-sized portions of the popular countline in a slightly smaller quantity.

The company has described the new packs as “ideal for on-the-go occasions”, as research suggests that 30% of shoppers would be more likely to purchase a product on impulse if it was offered in a price-marked format.

Matthew Williams, marketing director for Mondelēz International, said: “The launch of Boost Bites 108g bag has been hugely successful. We are launching the [80g] promotional PMP to recruit incremental consumers by giving them more choice and the reassurance of clear pricing.”

Mondelēz will also add PMPs to its chocolate biscuit snack brand Mikado.

It will relaunch the 39g impulse format with a unique dual-purpose design, new recommended retail price, and a promotional offer to help retailers drive biscuit sales for the afternoon snacking occasion.

The promotional £0.55 PMP will be included on its 17-count, 39g on-the-go pack, ideal for impulse purchases. All packs are flexible for merchandising on the fixture due to their new design, Mondelēz said, allowing them to be positioned either horizontally or vertically depending on the retailer’s shelves. They feature a “flip top” opening for convenient snacking, as well as clear nutritional information.

The brand will also be supported by a new six-week TV campaign from 21 March to continue to build awareness and help drive trial sales further.

Mikado brand manager Helen Potter said: “Mikado is a versatile snack and provides an exciting opportunity for convenience stores to help drive sales to those busy customers who want a quick, lighter snack on the move – its compact and portable packaging makes it perfect for pockets and handbags. Promotional price-marked packs historically have helped retailers drive increased sales and so they should stock up to make the most of heighten consumer awareness, particularly throughout March and April.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements