FDBusiness.com

International packaging group, Mondi has introduced a customisable teapot-shaped stand-up pouch, designed to capture shoppers’ attention on supermarket shelves.

The uniquely shaped pouch can be tailored to meet the specific needs of a brand, Mondi said. The pouch can be printed using flexographic or rotogravure print processes, and enhanced with metallic inks and matte finishes. A broad range of spout and cap configurations, and a selection of bottom constructions, add to the pouch’s design flexibility, the packaging manufacturer added.

It is available in sizes ranging from 350ml to 1,000ml, and is compatible with conventional filling equipment for filling at the pouch’s top or through its spout.

Mondi Jackson president, consumer goods packaging Ross Bushnell said: “The new pouch has an unusual and appealing appearance. Its attractive, roughly ‘teapot’ shape is designed to stand apart from conventional packaging on retail shelves. It is ideal for fast-moving consumer goods, such as olive and salad oils, fruit drinks and broths, as well as liquid soaps.”

The pouch has a three-ply construction. It can be produced with clear panels to showcase the colour of the pouch’s contents, or with tinted panels. Mondia added that it was ergonomically designed, with a handle built at an approximately 25° angle that makes the pouch easy to control when pouring. The handle can be die cut into a variety of shapes, giving added visual distinction to its finished configuration.

Mondi is an international packaging and paper group employing over 24,400 people with 102 operations across more than 30 countries, predominantly in central Europe, Russia and South Africa. It is fully integrated across the packaging and paper value chain – from the growing of wood and the manufacture of pulp and paper (packaging paper and uncoated fine paper), to the conversion of packaging papers into corrugated packaging, industrial bags, extrusion coatings and release liner.