FDBusiness.com

Morrisons Milk Brand ‘Milk For Farmers’ Goes on Sale

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Morrisons Milk Brand ‘Milk For Farmers’ Goes on Sale

Morrisons Milk Brand ‘Milk For Farmers’ Goes on Sale
October 14
11:36 2015

Morrisons’ new milk brand ‘Morrisons Milk for Farmers’ is now on sale with 23p or 10 pence per litre from every four pint bottle being distributed directly back to dairy farmers. Morrisons is the first UK retailer to launch a dairy product where part of the purchase price goes directly back to farmers. A recent Mintel study found that half of shoppers were willing to pay more for milk in order to support dairy farmers. Morrisons will now give shoppers the opportunity to choose between standard milk at a competitive market price (89 pence for 4 pints) or the ‘Milk for Farmers’ brand at £1.12 for four pints.

Morrisons’ corporate services director Martyn Jones says: “When surveyed, many customers tell us that they are prepared to pay more for their milk to support British dairy farmers and this will be the first time that they’ll be given the opportunity to do exactly that. We will be giving Milk For Farmers our full support and the sales will show whether customers in our supermarkets are prepared to pay more.”

Morrisons stores have also begun selling ‘Morrisons Milk for Farmers Cheddar Cheese’ where 34 pence from every pack sold will go directly back to the farmers who supplied the milk to make the cheese. The cheddar is available in Mature and Extra Mature Cheddar strengths and priced at £2.52 per pack (350g) or two packs can be purchase together at an offer price of £4.

The introduction of the Milk For Farmers brand is part of a range of measures Morrisons introduced to help British dairy farmers. In the summer, Morrisons committed to raising its minimum milk price with the extra funds paid back to farmers. The percentage of British cheddar sold in Morrisons stores has also increased to 99% to further support of the UK dairy sector.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements