FDBusiness.com

Morrisons to Price Match The Discounters

 Breaking News
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...
  • Operating Profit Declines at PepsiCo Announces $2.5 Billion Restructuring Programme PepsiCo has reported a 2% increase in net net revenue to $64.66 billion and a 2% drop in operating profit to $10.11 billion for 2018. However, organic revenue, which excludes the impacts of foreign exchange translation, acquisitions, divestitures, structural and other changes, grew 4% and and core constant currency operating profit increased 2%. Commodity mark-to-market net [...]...
  • Kerry Group Benefits From Unique Business Model Kerry Group, the global taste, nutrition and consumer foods business, has reported a 3.1% increase in revenue to €6.6 billion for the year ended 31 December 2018, reflecting strong volume growth and contribution from acquisitions, partially offset by adverse currency movements. Business volumes grew by 3.5% and pricing decreased by 0.5% against a backdrop of [...]...
  • Premier Foods Discontinues Ambrosia Sale Process Premier Foods has decided not to proceed with the potential disposal of its Ambrosia brand. A number of parties expressed interest in the business, and since the New Year Premier Foods has been engaged in detailed discussions with a small group of potential buyers. However, the Premier borad has concluded that in the present business [...]...

Morrisons to Price Match The Discounters

Morrisons to Price Match The Discounters
October 03
09:13 2014

In response to the continued growth of the discount chains Aldi and Lidl, UK supermarket group Morrisons is launching ‘Match & More’ its new price match and points card. Match & More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda. If a comparable grocery shop is cheaper at any of these supermarkets, Match & More users will automatically get the difference back in points on their card. Shoppers will also be able to collect extra points on hundreds of featured products and fuel.

Dalton Philips, chief executive of Morrisons, says: “In May, we announced that we were lowering our prices permanently. Now we’re launching Match & More the most comprehensive price match and points scheme in the UK. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value-for-money.”

Using Match & More, customers earn points in the following ways:

* The Match – Morrisons’ technology does the hard work and automatically checks all the products in the shopper’s basket against a database of thousands of prices collected by independent pricing experts Profitero. Where there are comparable products, these are price matched against those from Aldi, Lidl, Tesco, Asda and Sainsbury’s. If the customer’s comparable shop would have been cheaper elsewhere, Morrisons will make up the difference in points on the ‘loyalty card’. For example, if Lidl is the cheapest and is 60 pence cheaper than Morrisons then 600 points are added to the customer’s Match & More account.

* And More – Shoppers will receive additional points on hundreds of featured products across Morrisons stores which will accumulate with each shop. They will also earn 10 points on every litre of fuel they buy from Morrisons petrol stations.

* When 5000 Match & More points are accumulated the customer receives a £5 voucher at the till.

Morrisons will use insight from the card to tailor offers to customers’ individual needs.

Dalton Philips continues: “For our customers, the Match & More card could not be simpler. We have learned from other price match programmes so our customers will not collect lots of small vouchers or have to redeem them through a website when they get home from their shop.”

To ensure that customers can trust the price match, comparable prices will be collected by independent research group Profitero. The Price Match will cover branded and own-brand products as well as items that are on promotion elsewhere.

Morrisons also has plans to enable customers to turn their points into vouchers for exciting leisure activities such as eating-out and travel.

The Morrisons ‘Match & More’ card will undergo a phased roll out across the country starting tomorrow and will be in stores in time for the Christmas season.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements