Move to Sage ERP X3 will help Jupiter Marketing Ltd handle dynamic business growth

 Breaking News
  • The Zamora Company Moves into American Whiskey The Zamora Company, a Spanish fifth generation, family-owned global wine and spirits business headquartered in Madrid, has acquired an equity stake in Yellow Rose Distilling, a leading American whiskey distiller in Houston, Texas. The Zamora Company is best known for Licor 43, Spain’s leading liqueur brand, as well as Villa Massa Limoncello and a wide [...]...
  • Dunnes Reclaims Top Spot in Irish Grocery Market The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market. David Berry, director at Kantar Worldpanel, comments: “Dunnes Stores traditionally posts a strong performance towards [...]...
  • Cornish Kern From the UK Named World Champion Cheese 2017 Cornish Kern, an alpine-style cheese made by the UK’s Lynher Dairies Cheese Company, has been crowned World Champion Cheese at the 30th annual World Cheese Awards, after just a few years in development. This buttery medium-hard cheese, with a deep aroma and caramel notes, rose to the top among 3,000 entries. The 30th anniversary edition of the awards [...]...
  • GNT Group Supports Next Generation of Food Scientists The GNT Young Scientist Award 2017 goes to Caroline Buvé of Katholieke Universiteit Leuven, Belgium. At the 31st EFFoST International Conference, which was held in Sitges, Spain, from 13th to 16th November, she stood out with her research on quantifying colour changes of pasteurized strawberry juices during storage by integrating analytical and acceptability data. Second and third place went [...]...
  • How Conformity Can Deliver Tangible Business Benefits For Packaged Food Manufacturers Manufacturers and brand owners are under immense pressure to repeatedly produce conforming, high quality, safe and well-presented packaged food to meet industry requirements. Increasingly stringent legislation, innovations in packaged product design and evolving customer expectations mean the need for conformity has never been greater. Industry expert Mettler Toledo has published a free, comprehensive white paper ‘Ensuring Conformity [...]...

Move to Sage ERP X3 will help Jupiter Marketing Ltd handle dynamic business growth

September 18
09:40 2011

Shropshire-based fresh produce wholesale-distribution company Jupiter Marketing Ltd has chosen the Sage ERP X3 enterprise resource planning system as its new platform for running an efficient and profitable business.

Shropshire-based fresh produce wholesale-distribution company Jupiter Marketing Ltd has chosen the Sage ERP X3 enterprise resource planning system as its new platform for running an efficient and profitable business. The company is planning to go live with the system before the end of 2011, with the support of Sage Business Partner Datel to manage the complex implementation project.


Jupiter Marketing has a forward-looking and enterprising approach to business, which has translated into impressive year-on-year growth of up to 20%. As Financial Controller Ian Grubb explains, maintaining control of dramatic business expansion presents a significant management challenge, “In experiencing growth on this scale, we must be able to measure and monitor every aspect of the business: for example, is the profit we gain from a supplier, customer or product type commensurate with the time and energy we invest in servicing them?” With the new system, Jupiter Marketing will be able to carry out statistical analysis at a detailed level, right down to the country of origin, variety and grade of product.


Ian continues, “Our Sage Line 100 system had served us well over several years as a very robust system. However, it required manual input to extract the information and couldn’t provide the necessary in-depth reporting and analysis. We sought a more modern and powerful system and Datel proposed Sage ERP X3. We are now looking forward to being able to drill down into the information to see what’s going on under the surface and to slice and dice the data.”


Ian says, “Datel knows that in our line of business anything can happen. We have to be flexible and so the system has to be flexible, too. Last winter, for instance, when the ports were closed due to bad weather, stocks were short and prices rocketed. This was quickly followed by a glut and prices plummeted. Bear in mind, too, that we are dependent on what our growers can offer and have a highly perishable product. Datel recognises all these pressures and is tailoring the system to our processes to help us gain greater control in an unpredictable operating environment.”

Sage ERP X3 will support all the day-to-day operations involved in running a fast-moving fresh produce business, such as providing full traceability of goods and understanding the requirements for labour to handle incoming orders. It will accommodate multiple languages and legislative frameworks to support growing volumes of international trade.

 With remote sites, growers across the world, regional procurement managers and sales representatives visiting customers, the ability to log onto the system remotely over the internet is critical. Ian says, “This will have wide-ranging benefits: our growers will be able to access information for themselves, such as sales reports on what has sold and average prices, through an internet portal without contacting the office, while our sales team will be able to enter a sales order quickly and accurately onto to the system, wherever they are. This will greatly improve communications and efficiency.”

In a secondary phase, Sage ERP X3 will help in understanding and managing the workload of both in-house and agency staff, monitoring throughput to ensure the right numbers of staff, working at an appropriate pace, are in place.

Guy Paton, Technical Director at Datel, comments, “We are delighted to have embarked on a new business relationship with such a dynamic, enterprising company. Jupiter Marketing certainly faces significant challenges, both in responding to external forces and in managing its own growth. Our project team are fully engaged in analysing current and future business processes and requirements, and implementing a Sage ERP X3 system that will provide an agile, adaptable system, capable of supporting Jupiter Marketing for many years to come.”

 For further information contact:

 Emma Pownall

Marketing Communications Manager

01925 849 000


About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here