Move to Sage ERP X3 will help Jupiter Marketing Ltd handle dynamic business growth

 Breaking News
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...
  • High Quality Content Sees Packaging Innovations London Break Records Packaging Innovations and Luxury Packaging London celebrated its 10th anniversary with standout show content. This included launching three brand-new features, advancing the sustainability debate with a focus on plastic alternatives, and welcoming more exhibitors than ever before. As a result, the show, which returned to London Olympia recently, boasted a nine percent increase in visitor numbers, with more than 4,700 [...]...
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...

Move to Sage ERP X3 will help Jupiter Marketing Ltd handle dynamic business growth

September 18
09:40 2011

Shropshire-based fresh produce wholesale-distribution company Jupiter Marketing Ltd has chosen the Sage ERP X3 enterprise resource planning system as its new platform for running an efficient and profitable business.

Shropshire-based fresh produce wholesale-distribution company Jupiter Marketing Ltd has chosen the Sage ERP X3 enterprise resource planning system as its new platform for running an efficient and profitable business. The company is planning to go live with the system before the end of 2011, with the support of Sage Business Partner Datel to manage the complex implementation project.


Jupiter Marketing has a forward-looking and enterprising approach to business, which has translated into impressive year-on-year growth of up to 20%. As Financial Controller Ian Grubb explains, maintaining control of dramatic business expansion presents a significant management challenge, “In experiencing growth on this scale, we must be able to measure and monitor every aspect of the business: for example, is the profit we gain from a supplier, customer or product type commensurate with the time and energy we invest in servicing them?” With the new system, Jupiter Marketing will be able to carry out statistical analysis at a detailed level, right down to the country of origin, variety and grade of product.


Ian continues, “Our Sage Line 100 system had served us well over several years as a very robust system. However, it required manual input to extract the information and couldn’t provide the necessary in-depth reporting and analysis. We sought a more modern and powerful system and Datel proposed Sage ERP X3. We are now looking forward to being able to drill down into the information to see what’s going on under the surface and to slice and dice the data.”


Ian says, “Datel knows that in our line of business anything can happen. We have to be flexible and so the system has to be flexible, too. Last winter, for instance, when the ports were closed due to bad weather, stocks were short and prices rocketed. This was quickly followed by a glut and prices plummeted. Bear in mind, too, that we are dependent on what our growers can offer and have a highly perishable product. Datel recognises all these pressures and is tailoring the system to our processes to help us gain greater control in an unpredictable operating environment.”

Sage ERP X3 will support all the day-to-day operations involved in running a fast-moving fresh produce business, such as providing full traceability of goods and understanding the requirements for labour to handle incoming orders. It will accommodate multiple languages and legislative frameworks to support growing volumes of international trade.

 With remote sites, growers across the world, regional procurement managers and sales representatives visiting customers, the ability to log onto the system remotely over the internet is critical. Ian says, “This will have wide-ranging benefits: our growers will be able to access information for themselves, such as sales reports on what has sold and average prices, through an internet portal without contacting the office, while our sales team will be able to enter a sales order quickly and accurately onto to the system, wherever they are. This will greatly improve communications and efficiency.”

In a secondary phase, Sage ERP X3 will help in understanding and managing the workload of both in-house and agency staff, monitoring throughput to ensure the right numbers of staff, working at an appropriate pace, are in place.

Guy Paton, Technical Director at Datel, comments, “We are delighted to have embarked on a new business relationship with such a dynamic, enterprising company. Jupiter Marketing certainly faces significant challenges, both in responding to external forces and in managing its own growth. Our project team are fully engaged in analysing current and future business processes and requirements, and implementing a Sage ERP X3 system that will provide an agile, adaptable system, capable of supporting Jupiter Marketing for many years to come.”

 For further information contact:

 Emma Pownall

Marketing Communications Manager

01925 849 000


About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here