FDBusiness.com

Mr Kipling to Introduce an Indulgent Cake Bite Range

 Breaking News
  • Valeo Foods Acquires Tangerine Confectionery For £100 Million Valeo Foods Group, the acquisitive Irish and international food business, is reported to have purchased Tangerine Confectionery of the UK for £100 million (€112 million) from Blackstone Group. The deal adds popular UK confectionery brands such as Dip Dab, Fruit Salad and Blackjack to Valeo Foods Group’s growing portfolio, and will increase annual turnover to [...]...
  • Constellation Brands to Invest $4 Billion to Develop Canabis Market Constellation Brands, the North American and international alcoholic drinks group, is investing US$4 billion (C$5 billion) to increase its stake in Canopy Growth Corporation, a leading diversified cannabis company, to 38%. The significantly expanded strategic partnership will position Canopy Growth as the global leader in cannabis production, branding, intellectual property and retailing. As a result of [...]...
  • Brewing Up Authenticity, Vibrancy, and Sol With the hot summer months in full swing, beer lovers are reaching for their favorite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, they [...]...
  • Carlsberg Group Delivers Strong First Half Carlsberg Group has increased operating profit organically by 14.2% in the first half of 2018 with all three of its regions – Western Europe, Asia and Eastern Europe – delivering very solid performances. Organic net revenue growth was 5.1%. Reported operating profit rose by 6.0% to DKr4.373 billion (€586.5 million), impacted by negative currency factors [...]...
  • Levi Roots Caribbean Snack Pots Launched by Aimia Foods Aimia Foods is introducing to the market ‘Levi Roots Caribbean Snack Pots’, a range of On the Go Instant Snack Pots, that consumers simply add hot water to and stir for ease of preparation. Using natural, clean ingredients, the products have an authentic, home cooked taste and incorporate the Levi Roots Caribbean vibe, flavours and recipes. Michelle [...]...

Mr Kipling to Introduce an Indulgent Cake Bite Range

Mr Kipling to Introduce an Indulgent Cake Bite Range
April 04
10:10 2017

UK convenience foods group Premier Foods is launching a new range of indulgent cakes bites – Mr Kipling’s Delectable Delights. Nibbles and bites is currently experiencing growth of 19%[1] and by entering the sector for the first time, Mr Kipling is perfectly placed to bring new shoppers and help grow the category further with its popularity.

The new range, which includes a variety of more sophisticated, indulgent flavours, such as Salted Caramel and Lemon & Ginger, will be available in a pack of three, perfect for on-the-go shoppers and a 12 pack sharing platter.

Karmel Maletta, Innovation Controller at Premier Foods, comments: “Within the cake category, we’re seeing significant growth of the more indulgent products [2] and we expect the new delights to drive this growth further. Our new range offers customers a high quality indulgent product. The new bites have been individually hand decorated with two layers of chocolate icing onto sponge bases, giving the bites a superior quality.”

The new Mr Kipling Delectable Delights range is available in a variety of flavours and will be supported with in-store activation.


[1] IRI: 2016 growth YOY
[2] IRI: 2016 growth YOY

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements