FDBusiness.com

Müller Invests £100 Million in UK Yogurt & Desserts Business

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Müller Invests £100 Million in UK Yogurt & Desserts Business

Müller Invests £100 Million in UK Yogurt & Desserts Business
September 19
15:42 2017

Müller will invest £100 million over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers. Already the UK’s favourite yogurt and desserts brand picked from supermarket shelves 208 million times each year*, Müller aims to strengthen its leadership in parts of the category where it is already ever-present whilst introducing exciting new branded and private label products where it is currently absent.

The company plans to further grow and innovate brands including category leader Müllerlight, Müller Corner and Müller Rice, and aims to broaden their usage occasions and availability. Müller will also build on its successful licensing agreement with Mondelez to develop its range of Cadbury products, including entry to new segments of the desserts sector.

To accommodate its plans, capacity and capabilities at its three sites in Shropshire will be further upgraded, including doubling the size of the Telford facility by 2020. Müller will also increase its marketing spend by almost 25% over the next three years, ensuring that its growing portfolio of branded products benefit from sustained and focused support in line with the company’s ambitions.

Plans for its yogurt and desserts business are guided by a category vision which identified a potential £233 million of yogurt and desserts category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market.

Already this year, Müller has successfully introduced a range of ‘Big Pot’ yogurts, its first ever whipped fat free Greek style yogurt and its first branded shareable dessert.

Bergen Merey.

It has announced the arrival of Müller White Velvet, injecting new excitement into the plain yogurt sector in the UK, and two Müller Corner SKUs with spoons to target the growing food to go market.

And most recently, the company introduced Müller Rice 5 Grains which includes white rice, barley, spelt, millet and wheat, a perfect on-the-go snack for hungry consumers, whether that’s after the gym or the rush hour commute.

Müller has also extended its successful partnership with British Athletics so that it has branding and activation rights for six major athletics events in 2018 and 2019.

Bergen Merey, managing director of Müller Yogurt & Desserts, which is the UK’s leading yogurt manufacturer, comments: “This unprecedented level of investment will ensure that we can offer an increasing portfolio of great yogurt and desserts products made in Britain with milk from British farmers, which meet the needs of our customers. Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry.”

*Kantar Worldpanel 2017 UK Brand Footprint ranking

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018Expo Drink & Wine
  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements