FDBusiness.com

Müller Invests £100 Million in UK Yogurt & Desserts Business

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Müller Invests £100 Million in UK Yogurt & Desserts Business

Müller Invests £100 Million in UK Yogurt & Desserts Business
September 19
15:42 2017

Müller will invest £100 million over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers. Already the UK’s favourite yogurt and desserts brand picked from supermarket shelves 208 million times each year*, Müller aims to strengthen its leadership in parts of the category where it is already ever-present whilst introducing exciting new branded and private label products where it is currently absent.

The company plans to further grow and innovate brands including category leader Müllerlight, Müller Corner and Müller Rice, and aims to broaden their usage occasions and availability. Müller will also build on its successful licensing agreement with Mondelez to develop its range of Cadbury products, including entry to new segments of the desserts sector.

To accommodate its plans, capacity and capabilities at its three sites in Shropshire will be further upgraded, including doubling the size of the Telford facility by 2020. Müller will also increase its marketing spend by almost 25% over the next three years, ensuring that its growing portfolio of branded products benefit from sustained and focused support in line with the company’s ambitions.

Plans for its yogurt and desserts business are guided by a category vision which identified a potential £233 million of yogurt and desserts category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market.

Already this year, Müller has successfully introduced a range of ‘Big Pot’ yogurts, its first ever whipped fat free Greek style yogurt and its first branded shareable dessert.

Bergen Merey.

It has announced the arrival of Müller White Velvet, injecting new excitement into the plain yogurt sector in the UK, and two Müller Corner SKUs with spoons to target the growing food to go market.

And most recently, the company introduced Müller Rice 5 Grains which includes white rice, barley, spelt, millet and wheat, a perfect on-the-go snack for hungry consumers, whether that’s after the gym or the rush hour commute.

Müller has also extended its successful partnership with British Athletics so that it has branding and activation rights for six major athletics events in 2018 and 2019.

Bergen Merey, managing director of Müller Yogurt & Desserts, which is the UK’s leading yogurt manufacturer, comments: “This unprecedented level of investment will ensure that we can offer an increasing portfolio of great yogurt and desserts products made in Britain with milk from British farmers, which meet the needs of our customers. Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry.”

*Kantar Worldpanel 2017 UK Brand Footprint ranking

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements