FDBusiness.com

Müller Launches Major Campaign For its Reformulated Greek-style Yogurt Range

 Breaking News
  • Müller to Review UK Food Service Delivery Operation A food service delivery operation supplying fresh milk and other products to 3,000 non-residential customers in England and Wales which is suffering losses of around £5 million per annum, is to be reviewed by Müller Milk & Ingredients. The company has confirmed a 45 day review and consultation, placing 250 roles at risk of redundancy. [...]...
  • Ryvita’s New Re-Launch Following a hugely successful year in 2017, healthy snacking favourite Ryvita is kicking off 2018 with not only a brand new campaign but also an exciting re-freshed look in addition a host of new and innovative products. On a mission to help women enjoy positive healthy living every day, Ryvita has teamed up with CRUK and one of the [...]...
  • Campari Group Launches New Super Premium Gin Campari Group has launched its new super-premium Italian gin, O’ndina, in the UK. The UK is the first market to roll out the product, which will later launch globally. With the launch of O’ndina, Campari Group enters the fast-growing Super Premium Gin category, with this Small Batch Italian Gin, crafted in Italy using fresh basil [...]...
  • KITKAT Ruby Arrives in the UK Nestlé UK is introducing a Ruby chocolate version of its iconic four finger KITKAT. Consumers in the UK will be the first in Europe to try a four finger KITKAT made with Ruby chocolate, a fourth chocolate after dark, milk and white. This unique KITKAT offers a new taste experience. The crispy four-finger wafer bar is [...]...
  • A Wee Dram Goes Further Than You Think Thanks to Goplasticpallets.com It’s one of the world’s favourite food exports and it’s important to keep the whisky flowing at all times. As the US writer, Mark Twain said: “Too much of anything is bad, but too much good whisky is barely enough.” That’s why The Edrington Group, the international premium spirits company, approached Goplasticpallets.com when it needed [...]...

Müller Launches Major Campaign For its Reformulated Greek-style Yogurt Range

Müller Launches Major Campaign For its Reformulated Greek-style Yogurt Range
January 13
08:58 2017

Müller Yogurt & Desserts, the UK’s leading yogurt manufacturer, has launches a national multimedia campaign for its reformulated Müllerlight Greek Style range. Across all existing flavours, the new improved recipe, which remains fat free, now includes 0% added sugar, reducing the total sugar content by over 20%. The new range is available in all retailers now.

In addition, 500g Müllerlight Greek Style big pots will be launched into most retailers by February 2017. The fat free recipe now contains 0% added sugar and is initially available in three flavours: Luscious Lemon, Coconut & Vanilla and Skinny Latte. New and exciting flavours will be introduced in the future.

The national multimedia campaign includes a brand new TV ad, as well as digital and print advertising.

Müller’s dairy category vision identified a potential £230 million of growth in chilled yogurts and potted desserts by 2020. The introduction of big pots brings Müller into a very significant segment of the market in which it did not previously operate.

Consumers have been asking Müller for confectionary flavours in big pots and research by Müller Yogurt & Desserts showed that flavoured big pots are growing +2% YOY with fat free making up 25% of the big pot market. This represents a major opportunity for Müller to launch their Müllerlight Greek Style product into this growing market – offering consumers a fat free and lower sugar option.

Michael Inpong, chief marketing officer at Müller, says: “As the number one brand in the Chilled Yogurt & Potted Dessert (CYPD) category, we are working hard to reduce added sugar across our brands. We are on a journey and have committed significant investment and resources to empower consumers to make healthy and balanced lifestyle choices. We think it’s really important to offer consumers choice, and across our brands, we offer everything from luxury and indulgence to healthier alternatives like Müllerlight Greek Style, which meet the demand for delicious lower sugar options. In addition, having a range which now includes both small pots and big pots gives consumers the choice of enjoying yogurt the way they want to. We’re taking this very seriously and our new campaign to raise awareness of this healthier alternative proves it.”

He adds: “In 2017 we intend to bring excitement, innovation and game changing new products. Introducing 0% added sugar and entering the flavoured fat free big pot market is a hugely exciting and significant milestone for us as we look to achieve the growth we seek.”

Müller Yogurt & Desserts is part of Müller UK & Ireland, which is wholly owned by the Unternehmensgruppe Theo Müller of Germany. Müller UK & Ireland also incorporates: Müller Milk & Ingredients, which operates a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 24, 2018Scandinavian Wine Expo
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
  • May 2, 2018The Food and Drink Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements