FDBusiness.com

Müller Targets UK Growth With Shareable Desserts

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Müller Targets UK Growth With Shareable Desserts

Müller Targets UK Growth With Shareable Desserts
April 20
10:50 2017

Müller is continuing to refine and energise its desserts offering with the launch of Müller Püd mmMousse. This is the first time that Müller UK & Ireland, the UK’s leading yogurt manufacturer, has launched a branded mousse and it is also their first branded shareable dessert. The product has a light and soft texture, no artificial flavours and is available in 200g big pots.

Made with real Belgian chocolate, Müller Püd mmMousse is available in three flavours: Belgian chocolate, Belgian dark chocolate and Belgian white chocolate. Müller research has found that the big pot market is in growth, big pot buyers are already buying mousse and consumers have been asking for confectionary flavours.

Müller UK & Ireland’s category vision identified a potential £700 million of category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market. The launch into the big pot mousse market is the latest step to help achieve this growth.

Michael Inpong, Chief Marketing Officer at Müller, says: “We’ve invested a significant amount of time and resource in growing our shopper and consumer understanding and if we’re going to unlock sustainable category growth, it’s vital that we put shoppers and consumers at the heart of everything we do. There’s clearly a market for exciting new products like Müller Püd mmMousse, it’s a segment of the market with real potential for growth.

“We recognise that everyone has different eating habits, and by having a desserts range in a big pot, it gives consumers the choice of enjoying our products in the way that they want to – whether that be with fresh fruit, granola, or simply sharing straight out of the tub!

“As a market leader we’re committed to reducing sugar across our portfolio, but it’s also really important to offer consumers a wide range of choice, and across our range, we offer everything from everyday desserts like Müller Püd as well as healthier alternatives like Müller Rice.”

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018Expo Drink & Wine
  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements