Müller Targets UK Growth With Shareable Desserts
Müller is continuing to refine and energise its desserts offering with the launch of Müller Püd mmMousse. This is the first time that Müller UK & Ireland, the UK’s leading yogurt manufacturer, has launched a branded mousse and it is also their first branded shareable dessert. The product has a light and soft texture, no artificial flavours and is available in 200g big pots.
Made with real Belgian chocolate, Müller Püd mmMousse is available in three flavours: Belgian chocolate, Belgian dark chocolate and Belgian white chocolate. Müller research has found that the big pot market is in growth, big pot buyers are already buying mousse and consumers have been asking for confectionary flavours.
Müller UK & Ireland’s category vision identified a potential £700 million of category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market. The launch into the big pot mousse market is the latest step to help achieve this growth.
Michael Inpong, Chief Marketing Officer at Müller, says: “We’ve invested a significant amount of time and resource in growing our shopper and consumer understanding and if we’re going to unlock sustainable category growth, it’s vital that we put shoppers and consumers at the heart of everything we do. There’s clearly a market for exciting new products like Müller Püd mmMousse, it’s a segment of the market with real potential for growth.
“We recognise that everyone has different eating habits, and by having a desserts range in a big pot, it gives consumers the choice of enjoying our products in the way that they want to – whether that be with fresh fruit, granola, or simply sharing straight out of the tub!
“As a market leader we’re committed to reducing sugar across our portfolio, but it’s also really important to offer consumers a wide range of choice, and across our range, we offer everything from everyday desserts like Müller Püd as well as healthier alternatives like Müller Rice.”
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.