FDBusiness.com

Müller Targets UK Growth With Shareable Desserts

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

Müller Targets UK Growth With Shareable Desserts

Müller Targets UK Growth With Shareable Desserts
April 20
10:50 2017

Müller is continuing to refine and energise its desserts offering with the launch of Müller Püd mmMousse. This is the first time that Müller UK & Ireland, the UK’s leading yogurt manufacturer, has launched a branded mousse and it is also their first branded shareable dessert. The product has a light and soft texture, no artificial flavours and is available in 200g big pots.

Made with real Belgian chocolate, Müller Püd mmMousse is available in three flavours: Belgian chocolate, Belgian dark chocolate and Belgian white chocolate. Müller research has found that the big pot market is in growth, big pot buyers are already buying mousse and consumers have been asking for confectionary flavours.

Müller UK & Ireland’s category vision identified a potential £700 million of category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market. The launch into the big pot mousse market is the latest step to help achieve this growth.

Michael Inpong, Chief Marketing Officer at Müller, says: “We’ve invested a significant amount of time and resource in growing our shopper and consumer understanding and if we’re going to unlock sustainable category growth, it’s vital that we put shoppers and consumers at the heart of everything we do. There’s clearly a market for exciting new products like Müller Püd mmMousse, it’s a segment of the market with real potential for growth.

“We recognise that everyone has different eating habits, and by having a desserts range in a big pot, it gives consumers the choice of enjoying our products in the way that they want to – whether that be with fresh fruit, granola, or simply sharing straight out of the tub!

“As a market leader we’re committed to reducing sugar across our portfolio, but it’s also really important to offer consumers a wide range of choice, and across our range, we offer everything from everyday desserts like Müller Püd as well as healthier alternatives like Müller Rice.”

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements