FDBusiness.com

Müller Targets UK Natural Yogurt Market

 Breaking News
  • Tyson Foods Completes Acquisition of Thai and European Businesses from BRF Tyson Foods, one of the world’s largest food companies and a recognized leader in protein, has successfully completed the acquisition of the Thai and European businesses from BRF of Brazil. The purchase includes four production facilities in Thailand, and one each in the Netherlands and the United Kingdom. These businesses build on the US-based company’s [...]...
  • Mondelez International Invests £4.7 Million into Reading Science Centre Mondelez International, home to some of the UK’s best loved brands including Cadbury Dairy Milk, Green & Black’s, OREO, Maynards Bassets, Trebor and Ritz, is investing £4.7 million into its UK food research and development programme. The investment at the company’s Reading Science Centre will support the development of new and improved chocolate, biscuit and [...]...
  • Continuously Cooked Product in Just 60 Seconds Interfood Technology is offering the versatile Power Heater system which can reduce traditional processing and cooking costs for higher value meat products as well as upgrade meat trim. The same system also offers flexible opportunities to enter the vegetarian and/or vegan markets. The Power Heater system is manufactured in Denmark by Source Technology and is available [...]...
  • Raisio to Invest €45 Million in New Healthy Foods Facility Finnish and international food company Raisio is investing €45 million in a production facility developing and manufacturing plant-based added value products. The investment is in response to the strong growth in demand for plant-based food, particularly in the European markets. The project is funded by the company’s strong cash position and cash flow. The investment [...]...
  • Bord Bia Opens Third Office in Asia Bord Bia (Irish Food Board) has opened a new office in Tokyo, Japan, bringing to 14 the number of international offices it has promoting the Irish food and drinks industry overseas. Through its Prioritising Markets – Opportunities for Growth study, Bord Bia has identified Japan as being in the top five priority markets for Irish [...]...

Müller Targets UK Natural Yogurt Market

Müller Targets UK Natural Yogurt Market
March 20
14:01 2019

Müller, the UK’s most popular yogurt brand[1], has launched its first ever range of natural yogurt. Made with milk from British farms, the natural range is fat free, high in protein and includes 0% added sugar.

With the launch of Müllerlight Natural and Müllerlight Greek Style Natural, the Official Yogurt of British Athletics[2] is continuing to target growing[3] parts of the yogurt category where it has been absent. The launch is being supported by an ongoing Müllerlight multimedia campaign, featuring Müller brand ambassador, Katarina Johnson-Thompson.

Michael Inpong, Chief Marketing Officer at Müller, says: “We’re proud to have the two most popular yogurt brands in the UK, and we’re investing in our capabilities, our people and brands to ensure we maintain this leadership position. We’ll grow the category by bringing Müllerlight into a segment where it has been absent. Whether eaten on its own, or with fruit, nuts, or granola, we think this product will appeal to everyone, especially those following various weight management programmes. It’s another exciting milestone for us as we continue to inspire people to live happier and healthier lifestyles. It is not only natural and delicious, but it’s fat free, high in protein, contains 0% added sugar and is made with British milk.”

Following the development of a unique new yogurt culture and recipes, the dairy company is also removing all added sugar from its core Müllerlight yogurt range in May 2019, reducing the total sugar content by up to 28%[4].

Müller is also shaking up the luxury yogurt segment with Müllerlight Amore, an Italian inspired luxury yogurt that is fat free. Having extended its successful partnership with British Athletics as it continues to inspire people to live happier and healthier lives, the business is also working towards the inclusion of clear on-pack protein claims on all Müller yogurt products this year.

[1] Britain’s Biggest Brands 2018, The Grocer

[2] Official Yogurt as Proud Sponsor of British Athletics and Athletics Ireland

[3] Plain segment is in +5.3% value growth and +10.3% volume growth. Nielsen Scantrack 52 w/e data to 26.01.2019

[4] Per 100g

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements