FDBusiness.com

Musgrave Agrees €5 Million Export Deal

 Breaking News
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...
  • Pearse Lyons Brewery to Open New Facility at Historic Irish Site Alltech Beverage Division Ireland (ABDI) has made an announcement about the planned opening of a new brewery at the historic site of the old MacArdle Moore Brewery in Dundalk. The new Pearse Lyons Brewery will incorporate the relocation of the Station Works Brewery in Newry, which was acquired by the late Dr. Pearse Lyons in [...]...
  • WRAP Comes Up With Winning Formula to Tackle Milk Waste A new report from the UK’s leading sustainability experts WRAP shows for the first time the scale of milk wastes across the food chain, from processing to our homes, and highlights ways we can significantly reduce the 330,000 tonnes of total milk lost each year, worth more than £150 million. Milk waste in the home is [...]...
  • Samworth Brothers Launches New Fitness-focused Ready Meal Range With Innovative Identity by Brandon Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are [...]...
  • Premier Foods Shows Resilience Premier Foods has reported a 1.3% increase in group revenue to £358.0 million and a 6.2% rise in trading profit to £51.0 million for the 26 weeks ended 29 September 2018. The group’s largest brand, Mr Kipling, was key to this growth following an excellent consumer response to its relaunch in the UK with revenues [...]...

Musgrave Agrees €5 Million Export Deal

Musgrave Agrees €5 Million Export Deal
April 24
09:38 2018

Musgrave Group, Ireland’s leading food retail and wholesale company, has announced an export deal worth €5 million with Alosra, the Kingdom of Bahrain’s leading high-end supermarket. Alosra is the grocery retail subsidiary of BMMI Group, a long-established retail, distribution and hospitality group that is listed on the Bahraini stock exchange.

Under the terms of the agreement, Musgrave will supply a selection of products from its SuperValu and Musgrave Excellence Own Brand range, as well as a number of Irish brands including products from its Food Academy programme, which is run in partnership with Bord Bia and the Local Enterprise Offices. There is growing appeal in Bahrain for specific product segments such as breakfast cereals, coffee, jam, biscuits and healthy snacks, which are all included in the SuperValu Own Brand range.

The deal with Alosra is the latest development in Musgrave’s ongoing strategy to explore growth opportunities for Irish food abroad. In 2016, Musgrave agreed a partnership with Alibaba Group to use its Tmall Global e-commerce platform to sell SuperValu Own Brand products directly to Chinese consumers.

Chris Martin, Musgrave CEO, comments: “Global demand for Irish produce continues to grow thanks to its outstanding quality and the dedicated efforts of Bord Bia. This demand has led to our latest export agreement with Alosra, Bahrain’s leading premium supermarket group. Musgrave is proud to support long-standing Irish producers and suppliers and enable small brands to access global markets.”

“Alosra has had a longstanding interest in and a relationship with Ireland,” says BMMI General Manager of Food Retailing and Production, Jaffar Al Asfoor, who oversees Alosra supermarket. “Many members of our team trained in Ireland and we have always been inspired by how passionate Irish people are about their heritage and their food. With Musgrave, we found a partner that we have perfect synergy with and we thought this would be a great opportunity for Ireland to come to Bahrain.”

The Alosra team was in attendance at the recent Marketplace International in Dublin, a unique, invitation-only event that brings together top Irish food and drink exporters and international trade buyers. Organised by Bord Bia, the trade show has a major focus on sustainability, with all participating Irish suppliers at the event being Origin Green verified members.

Tara McCarthy, CEO of Bord Bia, adds: “Musgrave’s new export partnership with Alosra will provide a number of Irish suppliers with access to the growing Middle Eastern grocery retail market. It is another ringing endorsement for the quality of Irish produce and underlines again the growing international demand for our food and drink products.”

CAPTION:

Pictured at the announcement at the recent Marketplace International in Dublin are (from left): Tara McCarthy, CEO, Bord Bia; Jaffar Al Asfoor, BMMI General Manager of Food Retailing and Production; and Chris Martin, Musgrave CEO.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements