FDBusiness.com

Nakd Bars Now at Over 10,000 Till Points in Tesco

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Nakd Bars Now at Over 10,000 Till Points in Tesco

Nakd Bars Now at Over 10,000 Till Points in Tesco
August 12
11:49 2014

In response to the phenomenal growth of its Nākd range (+51.3% growth year-on year within the Cereal Bar category) and increasing consumer demand for great tasting healthy snacks, Natural Balance Foods has extended its till topper offering, enabling yet more consumers to sample the popular range on the go.

Since the end of July 35g Nākd bars have been available at 10,000 till points across 900 Tesco stores throughout the UK. Top variants from the range of 100% natural, healthy snacks including Cocoa Orange and Cashew Cookie are available along with some of the latest product innovations – Strawberry Crunch and Rhubarb & Custard.

To drive trial and capitalise on impulse purchases during the summer season, the brand is running a price promotion with Tesco. With one in 20 UK households buying Nākd in 2013 and previous promotions delivering an average uplift of 568% v base sales, the activity is well placed to attract new consumers and fuel growth in the buyoant healthy biscuit category, currently worth £410 million.

Morrisons is also capitalising on the increasing consumer demand for healthier options by giving Nākd bars a permanent listing at 812 till spaces across 450 stores. Variants available at the till will include Nākd’s hero flavours: Berry Delight, Cocoa Orange and Cocoa Delight.

Nākd – a finalist in The Grocer 2014 SME Brand of the Year – has put on more income growth to the wider healthy biscuits category than any other brand securing an additional £6 million sales and driving growth through regular innovation and product development. Currently worth £14 million and the fastest growing brand within cereal bars, the brand has become a household favourite since launching in 2004 and has fuelled the trend for healthy snacks that do not compromise on taste.

Marina Love, Marketing Director at Natural Balance Foods, comments: “With 3 million consumers enjoying Nākd last year, there is real demand for convenient, tasty and nutritional on-the-go snacks that have wide appeal. Our bars offer the perfect solution for those looking for a portable snack to enjoy between meals to keep them refuelled or to complement a lunchbox offering.

“Listings at till points allow us to continue to attract new consumers and encourage more people to make the switch from processed foods to healthy wholefood alternatives that taste just as good and come in popular flavour combinations.”

All Nākd bars contain 100% natural ingredients with no added sugars or syrups and are wheat, dairy and gluten free.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements