FDBusiness.com

Natural Dairy Ingredient Brand ‘Truly Grass Fed™’ Now Certified Animal Welfare Approved by AGW

 Breaking News
  • Patent War Looms as Cannabis Legalisation Spreads The recent legalisation of recreational marijuana use in Canada indicates a broader trend of a move towards legalisation, opening up a brand new multi-billion dollar market. Currently, 22 states in the USA have legalised marijuana for medicinal use, with nine states and the District of Columbia having legalised marijuana for both recreational and medicinal use. [...]...
  • New Food Lounge Opened at Moy Park Grantham Moy Park has unveiled its new Food Lounge at its Grantham processing facility following a £450,000 investment. The creative space includes a state-of-the-art kitchen, BBQ area, culinary library and a breakout area for customers. The Lounge will be used by the company for food innovation and development. The opening comes as Moy Park launches its latest [...]...
  • Better Juice Reduces All Types of Sugar in Juice Better Juice has developed innovative technology to reduce the load of simple sugars in orange juice. The patent-pending enzymatic technology uses all-natural ingredients to convert monosaccharides and disaccharides (fructose, glucose, and sucrose) into prebiotic and other non-digestible fibers and sugars, while keeping the juicy flavour of the beverage. Popular juices, such as orange juice and apple [...]...
  • Hilton to Purchase 50% of Leading Vegetarian Manufacturer Hilton Food Group, the leading specialist international food packing business supplying major food retailers in Europe and Australia, has agreed to purchase a 50% shareholding in Dalco Food, a leading vegetarian product manufacturer based in Oss, the Netherlands. Hilton has agreed to enter into a joint venture agreement with Dalco’s shareholders, which includes an option [...]...
  • Great British Cheese Awards Winners Announced The winners of the Great British Cheese Awards have been announced. The Great British Cheese awards were established three years ago to celebrate the best of British cheese produced and distributed by independent cheese makers and retailers and this year, both established artisan brands and new cheesemakers have taken top awards. The category winners are: Artisan Producer – Tenacres, [...]...

Natural Dairy Ingredient Brand ‘Truly Grass Fed™’ Now Certified Animal Welfare Approved by AGW

Natural Dairy Ingredient Brand ‘Truly Grass Fed™’ Now Certified Animal Welfare Approved by AGW
October 08
09:51 2018

Truly Grass Fed™ – a natural dairy ingredients range from Glanbia Ireland – has recently been Certified Animal Welfare Approved by A Greener World (AGW), the leading animal welfare label in North America (and now operating in Europe). Launched in 2016, TGF is a range of natural dairy ingredients from Glanbia Ireland made with milk from cows that have been 95% grass fed and are free to roam on Irish pastures for most of the year. Truly Grass Fed™ ingredients are also Non-GMO Project Verified and rBST-free.

The Animal Welfare Approved certification is rated as having the highest impact on consumer purchasing of any food label (The Hartman Group) and is the only truly pasture-based welfare label, providing consumer confidence in an environment of loose claims such as “Natural” or “Humane.”

Consumer demand for verified sustainable and welfare-certified products has steadily increased – especially among millennials. A recent study by The Hartman Group reveals that “avoiding inhumane treatment of animals” outranks nearly every other attribute important to purchasing decisions, second only to quality. The Nielsen Company reported that almost three in four Millennials (73%) and Generation Z consumers (72%) are willing to pay more for sustainable products and services, and notes that consumer brands demonstrating a commitment to sustainability outperform those that don’t. Sustainability can also impact loyalty: a 2017 Cone Communications CSR Study found that 89% of consumers are willing to switch brands to one associated with a good cause, given similar price and quality.

With pioneering spirit and an innate connection to the land, the Glanbia Ireland Co-Op of farmers hold a deep passion for the power of grass fed dairy and pasture-based farm management. Certified Animal Welfare Approved by AGW is key to the Truly Grass Fed™ brand, with farm compliance independently monitored through an extensive rolling program of inspection delivering on customer expectations of transparency, farm animal welfare, outdoor access and sustainability.

Glanbia Ireland is striving to make Truly Grass Fed™ the Gold Standard of dairy. Nicola O’Connell, Head of Marketing, says: “Truly Grass Fed™ is about bringing great dairy to our customers which is also third-party welfare-certified and grass fed verified. Every one of our Truly Grass Fed™ dairy farmers is audited for compliance to world-renowned welfare standards by A Greener World, and audited by the SDAS (Sustainable Dairy Assurance Scheme) on an 18-month basis for our grass fed claims. When food manufacturers use dairy from these farms in their recipes and formulas, they will earn the right to use the Truly Grass Fed™ seal on their products to emphasize their commitment to top-quality dairy with a conscience.”

Wayne Copp, Executive Director for A Greener World Europe, says: “We are delighted to work closely with Irish farmers and their co-operative Glanbia Ireland. Their vision and enthusiasm for sustainable farming and high standards of animal welfare has impressed us from the very start of this project. To be part of bringing a suite of products to consumers carrying the Certified Animal Welfare Approved by AGW seal – where they can make a positive choice – is particularly special.”

Find out more about Truly Grass Fed™ products on www.trulygrassfed.com. To watch the video click here.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements