FDBusiness.com

‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers

 Breaking News
  • Ebro Expands in Pasta With €130 Million Deal Spanish food group Ebro has agreed to acquire a 70% stake in Bertagni 1882, the Italian premium fresh pasta producer, for €130 million. With production plants in Vicenza and Avio in Italy, Bertagni employs 275 people and is known as the oldest brand of filled pasta in Italy. Its gross sales in 2017 will exceed [...]...
  • 100% Green Distillery to Open in Yorkshire A Yorkshire-based gin and whisky distillery is one of only three in England to be run solely on green energy. As England’s smallest and first self-built whisky and gin distillery, Cooper King Distillery will commence production of its juniper-led gin and open its doors to members of the public this spring, the whisky distillation will follow [...]...
  • ULMA Packaging’s Flexible Solution Helps Make Dairy’s Day Dairy Day, a Watford-based specialist in artisan cheeses, has reported a significant increase in production since replacing a manual packing machine with ULMA Packaging Ltd’s TFS 200 Thermoformer – providing the family-run business with the extra capacity it needed to meet the increasing demand from retailers and foodservice customers for its handmade halloumi cheese. Investing in a packaging system is [...]...
  • Wavegrip Introduces New Service WaveGrip, manufacturer of innovative beverage multi-packaging solutions, has launched a dedicated machine manufacturing and engineering support service. Combining all WaveGrip automation, engineering and global servicing capabilities, including its OEM partners, the new WaveTec service will ensure WaveGrip Applicators continue to deliver the best performance to support companies’ multi-packing needs. WaveTec will also give all WaveGrip customers [...]...
  • Riggs Autopack Ltd – British Manufacturer of Depositors & Filling Machines For Food Production Riggs Autopack is a British manufacturer of high quality depositors and filling machines, transfer pumps and automatic conveyor filling lines. They are a UK market leader with an excellent reputation and supply their equipment to the food production industry. Their Model 1000 volumetric depositors and filling machines are one of the most precise and hygienic on [...]...

‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers

‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers
August 27
10:52 2014

A new survey by Canadean finds that consumers aged 55 and older associate ‘natural’ products with a healthy, yet tasty, lifestyle and diet. The survey of 2,000 UK consumers finds that 38% of those aged 55 and older are looking for ‘natural’ food choices. According to Canadean, this is due to older consumers growing more mindful of their health and well-being: 60% of those who look for natural foods also describe themselves as seeking healthier food options.

Catherine O’Connor, analyst at Canadean, says: “Older consumers often see ‘natural’ as a byword for ‘organic’, ‘healthy’, ‘fresh’ and ‘wholesome’. However, there are no regulatory criteria when it comes to the term ‘natural’, which leaves manufacturers more open to put the label ‘natural’ on their product.”

By contrast, products which claim to be ‘organic’ have to be produced using organic methods of farming which promote ecological balance, conserve biodiversity and do not allow for synthetic pesticides or additives. Similarly, in order to claim to be ‘healthy’, a product has to contain a reduced amount of ‘bad’ ingredients, such as using natural sweeteners in place of sugar or by reducing saturated fat content. Catherine O’Connor adds: “When we asked consumers about their dietary habits, we purposely avoided defining the term ‘natural’, meaning that the respondents were defining it for themselves. The resulting overlap in the use of the terms ‘natural’ and ‘organic’ proves that many consumers are confused about the exact meaning of those labels.”

According to Canadean data, the desire for ‘natural’ foods also results from older consumers’ search for quality. O’Connor concludes: “Products marketed as ‘natural’ are currently more successful among older consumers than products featuring more explicit health claims. This is because older consumers think that ‘natural’ products are made with care and craftsmanship, whereas they fear that foods marketed around health alone may involve a sacrifice in taste that they are not eager to make.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
  • January 28, 2018ProSweets Cologne (Int'l Sweets and Biscuits Fair)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements