FDBusiness.com

‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers

 Breaking News
  • European Commission Clears Nestlé’s Acquisition of NESTEA The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control over the NESTEA business, in the European Economic Area except Spain, Portugal and Andorra, by Nestlé. NESTEA branded ready-to-drink tea business is currently operated by Beverage Partners Worldwide, a full-function joint venture between Nestlé and The Coca-Cola Company. The Commission concluded [...]...
  • Avian influenza – New Scientific Advice Boosts EU Preparedness Migratory wild birds crossing the north-eastern and eastern border of the European Union is the most likely pathway for avian influenza to enter the territory, says EFSA (European Food Safety Authority). Experts assessed the risk of avian influenza entering the EU and reviewed surveillance approaches – which comprise monitoring by Member States and the actions [...]...
  • Tough September Trading Hits British Restaurant, Pub and Bar Groups Britain’s managed pubs, bars and restaurants saw like-for-like sales decline 0.9% in September as the public appeared to pull back on spending on eating and drinking out, latest figures from the Coffer Peach Business Tracker reveal. Restaurants in London were worst hit, suffering a 3.2% fall in collective like-for-like sales compared to September last year. [...]...
  • High Shear Mixing Experts For processors that work with proteins, starches, gums, vitamins, and flavourings, the Rotosolver high shear mixer is a must-have. This workhorse makes light work of all types of ingredients and with thousands of installations around the world in food, beverage, dairy, condiments, and meat and poultry manufacturing facilities, Admix continues to set the global standard [...]...
  • Belvoir’s Bubbling With Joy This Christmas Belvoir Fruit Farms is getting into festive mood with a limited-edition Christmas label for their popular Elderflower Pressé. The jolly, holly covered label also features the brand’s iconic elderflower motif dressed to impress for Christmas in golden foil, bringing seasonal sparkle to the design, along with the cheerful seasonal message ‘Bubbling with Joy’. Belvoir’s Elderflower Pressé [...]...

‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers

‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers
August 27
10:52 2014

A new survey by Canadean finds that consumers aged 55 and older associate ‘natural’ products with a healthy, yet tasty, lifestyle and diet. The survey of 2,000 UK consumers finds that 38% of those aged 55 and older are looking for ‘natural’ food choices. According to Canadean, this is due to older consumers growing more mindful of their health and well-being: 60% of those who look for natural foods also describe themselves as seeking healthier food options.

Catherine O’Connor, analyst at Canadean, says: “Older consumers often see ‘natural’ as a byword for ‘organic’, ‘healthy’, ‘fresh’ and ‘wholesome’. However, there are no regulatory criteria when it comes to the term ‘natural’, which leaves manufacturers more open to put the label ‘natural’ on their product.”

By contrast, products which claim to be ‘organic’ have to be produced using organic methods of farming which promote ecological balance, conserve biodiversity and do not allow for synthetic pesticides or additives. Similarly, in order to claim to be ‘healthy’, a product has to contain a reduced amount of ‘bad’ ingredients, such as using natural sweeteners in place of sugar or by reducing saturated fat content. Catherine O’Connor adds: “When we asked consumers about their dietary habits, we purposely avoided defining the term ‘natural’, meaning that the respondents were defining it for themselves. The resulting overlap in the use of the terms ‘natural’ and ‘organic’ proves that many consumers are confused about the exact meaning of those labels.”

According to Canadean data, the desire for ‘natural’ foods also results from older consumers’ search for quality. O’Connor concludes: “Products marketed as ‘natural’ are currently more successful among older consumers than products featuring more explicit health claims. This is because older consumers think that ‘natural’ products are made with care and craftsmanship, whereas they fear that foods marketed around health alone may involve a sacrifice in taste that they are not eager to make.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements