FDBusiness.com

Nature Valley Names Johanna Konta as First UK Brand Ambassador

 Breaking News
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...
  • Britvic Continues to Put Health at the Heart of its New Sustainable Business Programme Britvic has launched ‘A Healthier Everyday’, its new sustainable business programme which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet. The creation of ‘A Healthier Everyday’ follows a review by the company into how it can ensure that its sustainability programme is [...]...
  • Bayn Europe Sets Up Chinese Subsidiary For Sugar Reduction Bayn Europe AB has signed a joint venture agreement with real estate development company HuaHe International Asset Management to introduce sugar reduction to the China market. Both partners agreed on a co-operation model and mutual commitments for the set up of joint venture. Bayn will hold 65% of equity and HuaHe will hold 35%. Further to [...]...
  • Ishida X-ray Flexibility Ensures Premium Product Quality Ishida X-ray inspection technology is helping to maintain the premium quality reputation of one of Russia’s most popular traditional snack brands. The ‘ROSTRAGROEXPORT’ company was founded by Mr Boris Aleksandrov in 1995, who spotted a niche in the Russian food market for a good quality traditional curd snack.  Its ‘B.Y. Aleksandrov’ brand, named after the company’s [...]...
  • ‘Latte Levy’ – Coffee Drinkers Want to Go Green, But Price is a Barrier As the UK Government aims to eliminate avoidable waste with the announcement of its 25-Year Environmental Plan, Mintel research reveals that Britain’s coffee shop drinkers are happy to do their bit for the environment, but not at any cost. 40% of out of home hot drinks consumers wouldn’t mind paying extra for drinks served in 100% [...]...

Nature Valley Names Johanna Konta as First UK Brand Ambassador

Nature Valley Names Johanna Konta as First UK Brand Ambassador
June 02
13:08 2017

Nature Valley, the UK’s number 1 bar in regular cereal bars[1] has announced Britain’s top female tennis player, Johanna Konta, as its first UK brand ambassador. The link-up demonstrates Nature Valley’s continued endeavour towards British tennis as a key brand driver following its position last year as the Official Snack Bar of the Lawn Tennis Association (LTA) and Official Partner of the ATP World Tour Finals in London.

Nature Valley has a strong synergy with the mission of British Tennis where the brand is looking to inspire a more active nation through getting more people to play tennis more often, whether this is at their local park or club court.

The signing of Johanna Konta signals an exciting step change for the Nature Valley brand ahead of a major summer of activity to promote grassroots tennis and bring new British consumers into the game. The announcement comes at the start of what promises to be Johanna Konta’s most exciting tennis season to date. Konta has been on a meteoric rise in recent years. She has been British #1 since October 2015, and broke into the world top 10 in 2016 and was voted WTA’s most improved player following a semi-final run at the Australian Open and winning her 1st WTA Premier Event among others. Konta was also the first British player to be seeded in the Ladies Singles at Wimbledon in over 30 years as she took the #16 spot.

Richard Williams, Marketing Director for Northern Europe at brand owner General Mills, comments: “We are thrilled to welcome Johanna Konta on board the Nature Valley family. She is a great role model in Britain today and we’re looking forward to being both the Official Supporter and Snack Bar of choice for Johanna in her quest for becoming world #1. With recent additions to the Nature Valley range, we’ve worked hard to ensure our products meet consumer demand for ‘better for you’ snacking options and our gluten-free Protein range in particular really fit this need of a tasty snack.”

He adds: “We have an exciting marketing campaign launching this year to bring to life our British Tennis partnership that will feature Johanna and will serve as a key differentiator in the snacking category to continue driving our growth ambitions.”

Nature Valley’s Protein bars (RRP £2.89) give snackers additional benefits that also help tap into the male audience and as the only gluten-free bars in the Nature Valley portfolio, they appeal to coeliacs as well as the growing number of consumers who pick a gluten-free lifestyle.

[1] Nielsen, Total Coverage, Total Cereal Bars & Healthier Biscuits, Regular Cereal Bars Segment, MAT Value Sales, data to w.e 25.03.17

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements