Naturex Reveals Focus on Driving Growth in Indulgence

 Breaking News
  • Scottish Food and Drink Exports Hit Record £6 Billion Overseas Scottish food and drink exports were worth approximately £6 billion in 2017 – almost £570 million more than 2016. Food exports were valued at about £1.6 billion – a rise of 15% (£214 million) during the same period. Exports of food to Europe were worth £1.1 billion after an increase of 13%, or £125 [...]...
  • UK Casual Dining Contraction is Independents’ Opportunity With casual dining brands closing sites and scaling back expansion in the UK, well-run independent operators have an opportunity to take back market share, says buying specialist Lynx Purchasing. Operators who do their homework on the eating-out market, including implementing strong buying disciplines, can broaden their customer appeal, says Lynx Purchasing managing director Rachel Dobson. “Since the [...]...
  • AAK UK Opens First Customer Innovation Centre AAK UK has opened a new Customer Innovation Centre in Hull to take its co-development work with leading food brands to new levels of success. AAK, the UK’s leading manufacturer and supplier of edible oils, fats and semi-speciality oil ingredients, works in close partnership with some of the most famous names in food and bakery to [...]...
  • Marks and Spencer Selects Zetes to Transform Food Supply Chain Operations Marks and Spencer (M&S) has selected Zetes to help transform visibility and fulfilment across its fresh food supply chain. The partnership will also see greater collaboration between M&S and its food suppliers via Zetes’ supply chain visibility platform, ZetesOlympus. Through ZetesOlympus, M&S will gain real-time fulfilment performance insight across its fresh food supply chain. The platform will help M&S [...]...
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...

Naturex Reveals Focus on Driving Growth in Indulgence

November 21
11:51 2012

Naturex is planning a major new drive to highlight how its extensive range of fruit ingredients could help manufacturers inject growth into the market for premium quality indulgent products, such as cakes, biscuits, confectionery, desserts and other treats.

The Avignon-based company produces a wide selection of processed fruit ingredients in a variety of formats, including powders, granules and crisps, as well as extracts.

Naturex believes its ingredients could help manufacturers gain an edge in the highly competitive market for sweet treats by creating product concepts that meet demand both for enjoyment and quality – as well clean labels and improved nutrition content.

Antoine Dauby, Marketing Director at Naturex, says: “Indulgence is very big business. For example, sales of sweet bakery products such as cakes and biscuits were worth Eur8.56 billion across Western Europe in 2011, according to Mintel. Clearly it is a very large market indeed, and a great opportunity.

“However, it is also a very competitive market and growth opportunities can be hard to find. In fact, Mintel figures show that year-on-year growth in the sweet bakery category between 2010 and 2011 was only 1.3%. Further, Mintel forecasts that the market will grow just 1.6% in 2012.”

He continues: “These market conditions mean it is very important for manufacturers to create excitement among shoppers by finding a point of difference that adds value to their proposition. Our ingredients can help companies do this by improving their recipes in a way that is in tune with the trend for more natural and healthier products, enabling them to achieve standout with indulgent concepts. Our ingredients taste great, offer excellent colour attributes and they are completely natural. They are also very easy to incorporate into a range of indulgent recipes with no formulation problems.”

For further information visit www.naturex.com.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here