FDBusiness.com

Nestle Assesses Products Worth SFr36.4 Billion

 Breaking News
  • Lidl Becomes the UK’s Seventh Largest Supermarket The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks ending 13 August 2017, show Lidl has increased its market share to a new record high of 5.2% – up 0.7 percentage points year on year – to become the UK’s seventh largest grocer. Fraser McKevitt, head of retailer and consumer insight at [...]...
  • 2 Sisters Plans Investment in Welsh Plant Britain’s biggest food manufacturer, 2 Sisters Food Group, has announced plans to expand supply from its Welsh processing facility in Merthyr Tydfil. The £1.4 million investment in the beef and sheep plant will be spent on modernising the beef boning hall and improving efficiency, quality and process control. Ranjit Singh, chief executive of 2 Sisters Food [...]...
  • Towards a Fairer Food Supply Chain – European Commission Asks For Input The European Commission is launching an EU-wide public consultation on how to make the EU food supply chain fairer. Farmers, citizens and other interested parties are invited to share their views on the functioning of the food supply chain through an online consultation that runs until 17 November. There are indications that the added value [...]...
  • Bord Bia Leads First Irish Presence at Japan International Seafood & Technology Expo Bord Bia (Irish Food Board) and Irish seafood exporters will exhibit for the first time at Japan International Seafood and Technology Expo in Tokyo  determined that its extensive market insight and promotion activity in South East Asia will lead to new business opportunities. The Bord Bia seafood strategy of expanding into emerging markets and maintaining its strong position in [...]...
  • New Video Guide to WCB Universal Twin Screw Pumps SPX FLOW is committed to providing excellent support and ensuring customers get the most from their equipment. As part of this regime, a series of maintenance videos have been created which provide clear, step-by-step guides to the correct maintenance procedures for SPX FLOW pumps, valves and other products. Properly maintaining equipment is an essential part [...]...
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...

Nestle Assesses Products Worth SFr36.4 Billion

Nestle Assesses Products Worth SFr36.4 Billion
June 28
10:14 2011

Nestle has assessed products worth SFr36.4b (Eur29.7b) in total sales with consumers over the past three years as part of its global strategy to enhance nutritional value while improving taste. The company’s 60/40+ programme – the largest of its kind ever to be deployed in the industry – firstly requires at least 60% of a large consumer sample to prefer the Nestle product in a blind taste test against its direct competitors.

Secondly, where relevant, it requires the product to offer an additional nutritional ‘plus’, based on criteria recommended by world-renowned nutrition and health authorities, as well as on local public health and regulatory priorities.

Sanjay Sehgal, head of Nestle’s Corporate Wellness Unit, explains how 60/40+ underpins the Company’s worldwide approach to product development. “We employ the 60/40+ programme to deliver on both taste and nutrition. Since it began, more than half a million consumers have helped to shape our products by participating in testing.”

He continues: “From 2003 onwards, Nestle was the first company in the food industry to put comprehensive policies in place for the systematic reduction of specific nutrients that are considered to be detrimental to health when consumed in excess, and also to offer consumers more essential nutrients or nutritious ingredients. We are committed to doing this without compromising on taste. We strongly believe that nutrition must also be pleasurable if it is to be enjoyed as part of a healthy balanced diet.”

As a result of 60/40+, and through its nutrition policies, Nestle has reduced trans fatty acids, salt, sugar and saturated fats in products across its worldwide food and beverage portfolio, while offering consumers healthier options.

Each year, Nestle selects a range of products across its 18 food and beverage categories for 60/40+ assessment, prioritising best-sellers and new innovations about to be launched in order to maximise its impact on consumer health.

The company then focuses its advertising on those products which score highly in testing, to ensure they are made visible to consumers in a specific market.

In 2010, the range of new product innovations launched as result of 60/40+ included the iron, iodine, and vitamin A-fortified Maggi Masala-ae-Magic spice mix in India, developed to provide lower income consumers with a low cost but nutritious spice mix to add to meals.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements