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Nestlé Continues to Grow its Business in China

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Nestlé Continues to Grow its Business in China

Nestlé Continues to Grow its Business in China
July 15
14:04 2013

Nestlé has opened two new factories in China as it continues to grow its business in the country by investing in its portfolio of local and global brands. The Swiss food and beverage group has opened a SFr133 million (Eur107 million) Nescafé coffee factory in Shandong Province, followed by a SFr319 million (Eur257 million) Yinlu Foods factory in Anhui Province.

More than 2,000 new jobs have been created with the opening of the Yinlu Foods factory, built through Nestlé’s partnership with China’s leading producer of ready-to-drink peanut milk and ready-to-eat rice congee.

Yinlu products, which also include ready-to-eat red bean congee and ready-to-eat oat congee, are tailored to Chinese consumers’ taste and preferences. They complement Nestlé’s existing product range in China, which includes culinary, coffee, confectionery, bottled water, milk powder and products for the food service industry.

“An important building block of our business inChinais our partnerships with Chinese companies,” says Paul Bulcke, chief executive of Nestlé. “These partnerships combine local knowledge and entrepreneurship with our global research and development capabilities, and product innovation and renovation expertise.”

 

In the city of Laixi, Shandong Province, the company’s new Nescafé factory is the largest and most advanced coffee factory of its kind in China. Products made here will help to meet consumer demand across the country.


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