FDBusiness.com

Nestle Drives Nutrition With ‘Cooking Caravans’ in Africa

 Breaking News
  • Irish Distillers to Invest €150 Million in Sites in Cork and Dublin Irish Distillers has announced investment of over €150 million in its sites in Cork and Dublin to meet demand for its products as the Irish whiskey renaissance continues apace. This is accelerated by the continued growth of the company’s flagship Jameson brand, which is now in double or triple-digit growth in more than 80 markets [...]...
  • Kepak Sweeps Up Seven Awards at Blas na hEireann Irish meat processor Kepak Group has picked up seven awards at this year’s prestigious Blas na hEireann Irish Food Awards, including a Gold award for its newly launched Centra Irish Angus Sirloin Steaks with Pink Peppercorn Butter. As one of Europe’s leading food innovators, Kepak was up against the top Irish producers in a range of distinct [...]...
  • Chr. Hansen Acquires Dairy Ingredient Supplier Through the acquisition of Austrian-based ingredient supplier Österreichische Laberzeugung Hundsbichler, Chr. Hansen will further expand its enzyme production and presence into the traditional segments of specialty cheeses. Hundsbichler products are widely recognized for high quality, and this acquisition will enable Chr. Hansen to offer cheesemakers a second-to-none product portfolio in the animal rennet space. The acquisition [...]...
  • Croxsons Pulls Out All the Stops For HMS Spirits Company Leading glass packaging company, Croxsons, recently came to the aid of start-up artisan gin distiller, the HMS Spirits Company, to fulfil an urgent packaging requirement. The distiller had found itself without a closure for its latest release, Mary Rose Gin, a small batch London Dry Gin produced to celebrate Henry VIII’s famous warship. The distiller, who [...]...
  • Mains Overtaking Bottled Water Coolers in West Europe 102,500 more water coolers were installed across West Europe in 2017, marking a 3.4% increase and taking the total to 3.1 million, according to a new report from the sector’s leading specialist consultancy Zenith Global. The number of mains water, point of use coolers rose by 6.2% to reach 46.9% of the total, up from [...]...

Nestle Drives Nutrition With ‘Cooking Caravans’ in Africa

Nestle Drives Nutrition With ‘Cooking Caravans’ in Africa
February 22
15:30 2012

Nestle has gone on the road in Central and West Africa to provide nutrition expertise and healthy eating tips to consumers. Maggi brand ‘Cooking Caravans’ are travelling through Cameroon, Cote d’Ivoire and Nigeria to educate people about balanced diets, micronutrient deficiency and the importance of culinary hygiene. The programme also aims to encourage cooking at home.

There are five caravans on the road staffed by a team of up to ten Maggi employees and contractors. They travel to towns and cities week-by-week promoting activities tailored to each country. These include interactive cooking demonstrations, women’s forums, group discussions, and presentations on micronutrient fortification.

“The Cooking Caravan is our channel to connect with our consumers face-to-face,” says Maarten Geraets, business executive manager for Maggi in the Central and West Africa region. “We hope it will reinforce the idea that Maggi is a brand they can trust.”

Maggi makes a wide range of products including bouillons and seasonings in West Africa. Nestle fortifies most of the range to help address the four most prominent micronutrient deficiencies worldwide: iron, vitamin A, iodine and zinc. Over a third of people living in developing countries are affected by such deficiencies, according to recent statistics by the United Nation’s Food and Agriculture Organization.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements