FDBusiness.com

Nestle Drives Nutrition With ‘Cooking Caravans’ in Africa

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Nestle Drives Nutrition With ‘Cooking Caravans’ in Africa

Nestle Drives Nutrition With ‘Cooking Caravans’ in Africa
February 22
15:30 2012

Nestle has gone on the road in Central and West Africa to provide nutrition expertise and healthy eating tips to consumers. Maggi brand ‘Cooking Caravans’ are travelling through Cameroon, Cote d’Ivoire and Nigeria to educate people about balanced diets, micronutrient deficiency and the importance of culinary hygiene. The programme also aims to encourage cooking at home.

There are five caravans on the road staffed by a team of up to ten Maggi employees and contractors. They travel to towns and cities week-by-week promoting activities tailored to each country. These include interactive cooking demonstrations, women’s forums, group discussions, and presentations on micronutrient fortification.

“The Cooking Caravan is our channel to connect with our consumers face-to-face,” says Maarten Geraets, business executive manager for Maggi in the Central and West Africa region. “We hope it will reinforce the idea that Maggi is a brand they can trust.”

Maggi makes a wide range of products including bouillons and seasonings in West Africa. Nestle fortifies most of the range to help address the four most prominent micronutrient deficiencies worldwide: iron, vitamin A, iodine and zinc. Over a third of people living in developing countries are affected by such deficiencies, according to recent statistics by the United Nation’s Food and Agriculture Organization.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements