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Nestlé Enters Global Super-premium Chocolate Category

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Nestlé Enters Global Super-premium Chocolate Category

Nestlé Enters Global Super-premium Chocolate Category
October 08
09:36 2015

Nestlé has entered the global super-premium chocolate category with its almost 200 year old Swiss chocolate brand Cailler. With Amazon as its primary retailer, Nestlé will sell Cailler chocolate in select markets in the US, Europe and Asia.

Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It is still produced at its original factory in Broc, ‘Maison Cailler’, using milk from local farms and high quality cocoa from the Nestlé Cocoa Plan.

Four different variety boxes in a choice of small and large sizes and eight tablets will be available to buy through Amazon in the US, UK and Germany.

Cailler will also be sold through travel retail outlets in major airports in Geneva, Zurich, Dubai and Singapore. In November the brand will introduce a fifth variety box globally, and will launch in China that month through Amazon.

Cailler’s global chocolate range features artwork hand-designed by Swiss artisan, Marianne Dubuis, who incorporates the Swiss art of découpage (paper-cutting) into her silhouette-based designs. Each one tells a part of the Cailler story.

“We’re pleased to introduce Cailler to the wider world,” says Sandra Martinez, head of Nestlé’s global confectionery business. “It has all the characteristics of a super-premium product – a high quality product with a unique brand story and image. We believe it has significant global potential.”

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