FDBusiness.com

Nestle Launches Aero Chocolate Biscuit in the UK and Ireland

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Nestle Launches Aero Chocolate Biscuit in the UK and Ireland

Nestle Launches Aero Chocolate Biscuit in the UK and Ireland
May 06
11:02 2011

Nestle has extended its Aero chocolate bar brand into the biscuit sector in the UK and Ireland. Aero Biscuit, which combines the iconic brand’s air-bubble filled chocolate with round pieces of biscuit, is aimed particularly at women aged from 25 to 44.

“Aero Biscuit will bring consumers who currently buy chocolate confectionery into the biscuit category,” explains Graham Walker, trade communications manager for Nestle UK. “It will be sold in multi-packs of seven individually wrapped biscuit bars, which people can find in the biscuit aisles of most major supermarkets in the United Kingdom and Ireland.”

Aero Biscuit has been developed as part of Nestle’s drive to make 2011 a ‘huge year’ for the Aero brand in the UK and Ireland. It is one of series of new innovations to the Aero range which the company is backing with the biggest media spend in the brand’s 75-year history.

To promote the Aero Biscuit launch, Nestle has commissioned a new a TV advertisement for airing in the UK and Ireland. Expected to reach more than 33 million adults, the advertisement for ‘incredi-bubble’ Aero Biscuit continues the ‘bubble-speak’ campaign that began earlier this year with the launch of three other new products.

These are: ‘irresisti-bubble’ Aero Caramel, a milk chocolate bar topped with a smooth caramel layer; the ‘sharea-bubble’ Aero Orange large block bar for eating at home with family and friends; and the ‘luva-bubble’ Aero Lamb, a cute, limited edition lamb-shaped snack launched especially for Easter.

Nestle’s Aero brand is also available in variety of other countries worldwide including Argentina, Australia, Bulgaria, Canada, Colombia, Germany, Hong Kong, Nicaragua, Portugal, Poland, Serbia, Spain, New Zealand, Japan, South Africa, Ukraine, Saudi Arabia, South Korea, and the United Arab Emirates. In Brazil, the chocolate is sold under the brand name Suflair, while in Hungary it is sold as Boci Aero, and in the Netherlands it is branded as Bros.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements