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Nestle Launches Innovative Weight Loss Programme For Pets and Their Owners

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Nestle Launches Innovative Weight Loss Programme For Pets and Their Owners

Nestle Launches Innovative Weight Loss Programme For Pets and Their Owners
January 11
12:45 2012

Nestle has launched a unique weight loss programme in the United States to help pet owners and their four-legged friends shed excess pounds together. The company’s pet and people weight management experts from Project: Pet Slim Down at Nestle Purina and Jenny Craig respectively, have teamed up give owners of overweight pets an online programme to help both them and their animals lose weight.

“The obesity epidemic is not limited to people”, says Lisa Talamini, vice president of research and program innovation at Jenny Craig. “Two thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge.”

“Project: Pet Slim Down recognises the potential for pets and their owners to get fit together, and have fun doing it,” adds Dr Grace Long, a veterinarian for Nestle Purina in the US. “Owners of overweight pets need specific advice on how to help their cat or dog lose weight, not just vague suggestions.”

Once owners have registered their pet online, they can use the programme to record exercise taken, track weight loss, and share photos with other users. Project: Pet Slim Down is one of several innovations from Nestle Purina designed to help dogs and cats live longer, healthier lives.

Jenny Craig is a personalised programme for weight loss and long-term weight management that combines ready-made meals with individual consultations. The brand revealed a new look last year, with Mariah Carey as its latest celebrity spokesperson.

Jenny Craig was founded in Australia in 1983 and started operating in the United States in 1985. Nestle acquired the brand in 2006. Over the past ten years it has helped five million clients in countries including Australia, Canada, New Zealandand the United States. The business expanded to France and the UK  in 2010.


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