FDBusiness.com

Nestle Launches Innovative Weight Loss Programme For Pets and Their Owners

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

Nestle Launches Innovative Weight Loss Programme For Pets and Their Owners

Nestle Launches Innovative Weight Loss Programme For Pets and Their Owners
January 11
12:45 2012

Nestle has launched a unique weight loss programme in the United States to help pet owners and their four-legged friends shed excess pounds together. The company’s pet and people weight management experts from Project: Pet Slim Down at Nestle Purina and Jenny Craig respectively, have teamed up give owners of overweight pets an online programme to help both them and their animals lose weight.

“The obesity epidemic is not limited to people”, says Lisa Talamini, vice president of research and program innovation at Jenny Craig. “Two thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge.”

“Project: Pet Slim Down recognises the potential for pets and their owners to get fit together, and have fun doing it,” adds Dr Grace Long, a veterinarian for Nestle Purina in the US. “Owners of overweight pets need specific advice on how to help their cat or dog lose weight, not just vague suggestions.”

Once owners have registered their pet online, they can use the programme to record exercise taken, track weight loss, and share photos with other users. Project: Pet Slim Down is one of several innovations from Nestle Purina designed to help dogs and cats live longer, healthier lives.

Jenny Craig is a personalised programme for weight loss and long-term weight management that combines ready-made meals with individual consultations. The brand revealed a new look last year, with Mariah Carey as its latest celebrity spokesperson.

Jenny Craig was founded in Australia in 1983 and started operating in the United States in 1985. Nestle acquired the brand in 2006. Over the past ten years it has helped five million clients in countries including Australia, Canada, New Zealandand the United States. The business expanded to France and the UK  in 2010.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements