Nestle Launches Nationwide Health Education Programme For Elderly in China
Elderly people across China will be able to receive free heart checks and health consultations as part of a new nationwide education programme launched by Nestle. The company is working with China’s Organizing Committee of the National Community Care Campaign to raise awareness among senior and middle-aged citizens about conditions such as cardiovascular disease and of the importance of a healthy diet and lifestyle.
The ‘Elderly Care – Health Project’ will be rolled out in 10 cities including Beijing, Shanghai, Guangzhou, Changsha, Chengdu, and Nanjin in the first phase starting this month. It will provide heart checks and professional health consultations to people in urban communities, as well as lectures addressing some of the most important health concerns of the country’s ageing population.
More than one million households with elderly members will also receive health education brochures within the first year. The programme eventually aims to reach a total of ten million households.
“As the world’s leading nutrition, health and wellness company, Nestle is committed to meeting the nutritional needs of elderly consumers,” says Roland Decorvet, head of Nestle China. “We hope that by working with our partners to share our expertise through this programme, we can help more people in China stay healthy for longer.”
According to recent figures from the National Committee on Ageing, the number of elderly people in China will reach 300 million by 2015, accounting for almost a quarter of the total population.
Nestle has collaborated with several government agencies on health education programmes for elderly people in China recent years, including the Ministry of Health, the Chinese Nutrition Society and the Chinese Medical Association.
The company has already provided two million senior citizens in the country with professional health consultations, including heart checks, through these partnership events in more than 300 cities. Later this year Nestle will launch a new range of food products in China to meet the specific nutritional needs of middle-aged and senior consumers.
