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Nestle Strengthens R&D For Fast-growing Markets in Asia

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Nestle Strengthens R&D For Fast-growing Markets in Asia

Nestle Strengthens R&D For Fast-growing Markets in Asia
March 20
12:57 2012
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Nestle is strengthening its global research programme by expanding its research and development centre in Singapore. The centre, which serves fast-growing markets in the Asia-Pacific region, leads Nestle’s expertise in micronutrient fortification and Popularly Positioned Products (PPPs). PPPs are food and beverages that provide nutritional value at an affordable cost, in an appropriate size, for lower income consumers.

Those developed by the company’s experts in Singapore include Maggi Masala-ae-Magic, a spice mix for consumers in India fortified with iron, iodine, and vitamin A, and iron-fortified Maggi Sajian Leluarga noodles for families in Malaysia.

Nestle’s investment of almost SFr4 million (Eur3.3 million)) in the centre will support product development in a number of categories including culinary, malt beverages and coffee mixes.

Nestle’s research and development centre in Singapore is part of the company’s global network of 32 R&D centres. Its success led the company to establish two other R&D centres in Asia: in Shanghai in 2001 and in Beijing in 2008. Products developed in Singapore are sold in 16 countries including India, Indonesia, Malaysia and Japan.

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