FDBusiness.com

Nestlé to Build Baci Perugina as a Global Brand

 Breaking News
  • Danone Investing €280 Million at Evian Production Site Danone has opened a state-of-the-art production facility at Evian-les-Bains in the French Alps to support the future growth of evian, the international water brand that is sold in more than 140 countries. After six years of construction and transformation, the new look site combines greater operational efficiency, new technology and the highest quality processes with [...]...
  • European Grocery Shoppers Become Digital Infoseekers as Cost of Shopping Continues to Rise According to a survey of European shoppers by IRI, the big data and technology expert for consumer industries, the increasing use of the Internet, particularly via smart phones, is helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop. The survey, which was conducted among shoppers [...]...
  • California Almonds Continue to Inspire New Products Worldwide New data from Innova Market Insights reveals that California almonds were the number one nut used in new products worldwide in 2016, the tenth year that almonds have held the lead position for nuts used in new product introductions. According to the Innova Global New Products Report, almonds were featured in 38 percent of new [...]...
  • Premium Shelf Presentation – Marel Linerless Wraparound Labeler Consumers feel much more tempted to buy poultry meat products when trays are attractively packed and labeled. It is therefore of high importance to present a premium presentation. The new Marel M360 labeler will provide wrap-around labels with great shelf impact. Marel’s M360 standard wrap-around labeler makes use of the latest technologies in flexible linerless labeling. [...]...
  • Springhill Farms Upgrade – Biomethane to the Grid and CO2 to the Tomatoes In the heart of the English countryside, Springhill Farms makes the very most of agricultural waste. Upgraded biogas is injected into the national gas grid, while the carbon dioxide (CO2) by-product goes straight to the farms’ tomato greenhouses. The gas produced during anaerobic digestion consists roughly of 60 percent methane and 40 percent CO2. Until recently, [...]...

Nestlé to Build Baci Perugina as a Global Brand

Nestlé to Build Baci Perugina as a Global Brand
March 04
16:09 2016

Nestlé plans to investment €60 million over three years in the development of Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage. Nestlé will extend and modernise its factory in San Sisto and establish a new business unit to drive global growth for the Italian chocolate business. This includes investing in marketing to grow Baci Perugina sales abroad.

The Perugina company was founded in Perugia in 1907, and Baci Perugina, a foil-wrapped bonbon that contains a whole hazelnut, dates back to 1922. ‘Baci’ means ‘kiss’ in Italian, and each sweet contains a love note – the Italian way to say ‘I love you’.

Part of the business development plan entails a significant investment of about €15 million in innovation at the San Sisto factory for the introduction of cutting-edge technologies and an advanced organizational model that will allow the factory to respond to the needs of increasingly challenging markets. About 40% of the volume currently produced at San Sisto goes to foreign markets, with Nestlé chocolate bars for all Europe. The modernization plan will increase the factory competitiveness, in order to sustain the business expansion plan.

“The group firmly believes in the historical brand and the plan demonstrates it, because it aims to grow the brand in Italy and worldwide,” says Leo Wencel, market head of Nestlé Italy. “This is the reason why we have made major investments and fielded a team of managers who have achieved significant results in brand repositioning and sales increases in the Italian as well as international markets. We are proud to contribute in confirming Perugia as the capital of chocolate not only in Italy but also internationally.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
  • October 7, 2017ORGANIC TRADE FORUM 2017 (Anuga)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements