FDBusiness.com

Nestlé to Sell New Fitness Cereal With Less Sugar, More Wheat in Europe

 Breaking News
  • Continued Growth by Marston’s Marston’s, a leading British pub operator and independent brewer, has reported a 4.7% rise in underlying revenue to £553.1 million for the 26 weeks ended 30 March 2019, reflecting strong growth in its brewing business, the contribution from new openings and pub acquisitions and positive like-for-like sales in its pub businesses. Underlying operating profit at [...]...
  • UK Ethical Food and Drinks Sales Hit £8.2 Billion British consumers are increasingly eating with a conscience as latest research from Mintel reveals that last year the nation spent £8.2 billion on ethical food and drink, including organic, Fairtrade, Rainforest Alliance and Marine Stewardship Council (MSC) certified products. Over the past five years, sales of ethical food and drink have shot up by 43% [...]...
  • UK Restaurant Closures Accelerating as High Street Pressures Mount The number of restaurants in Britain fell by 2.8% in the year to March 2019, the latest edition of the Market Growth Monitor from CGA and AlixPartners reveals — with high streets in the south of England, excluding London, hit especially hard by closures. The figure equates to net closures of 768 restaurants over 12 [...]...
  • European Commission Clears Acquisition of European and Thai Businesses of BRF by Tyson Foods The European Commission has approved, under the EU Merger Regulation, the $340 million acquisition of the European and Thai Businesses of BRF of Brazil by Tyson Foods of the US. BRF’s European and Thai businesses are active throughout the poultry supply chain in Thailand, and import into and further process poultry meat in the European [...]...
  • Samworth Brothers Launches New Food-To-Go Business Samworth Brothers, the family-owned British food group, has launched a new food-to-go business and delivery service – Fresh Food For Now Company. The new venture marks the evolution of the existing Ginsters van operation into a fresh new business, offering vendors a complete food-to-go solution with an extended range of brands and products to cater [...]...

Nestlé to Sell New Fitness Cereal With Less Sugar, More Wheat in Europe

Nestlé to Sell New Fitness Cereal With Less Sugar, More Wheat in Europe
March 09
08:50 2015

Nestlé is launching across Europe a new version of its popular adult Fitness cereal with 30% less sugar, as part of its ongoing effort to make nutritional improvements to its products.

The sugars taken out of Nestlé Fitness Original are replaced mainly by increasing the amount of whole wheat and rice. The new product will be available across select markets in Europe this month, followed later by a roll-out to Latin America and Asia.

Nestlé has also modified where certain ingredients, like sugar, are located in the new Fitness flakes in order to maintain flavour while improving the nutritional profile of the product. There is less sugar inside each new Fitness cereal flake because sugar on the surface coating provides enough sweetness.

The new product contains as much iron and calcium as the original product and contains no artificial sweeteners. It is being launched through Nestlé’s joint venture, Cereals Partners Worldwide, with General Mills.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements