FDBusiness.com

New Arla Foods Lab to Bring Cheese to the Chinese

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

New Arla Foods Lab to Bring Cheese to the Chinese

New Arla Foods Lab to Bring Cheese to the Chinese
April 29
10:58 2014

Chinese taste preferences and food habits are different to those of most Arla Foods consumers inEuropeand the rest of the world. Arla now seeks to tap into the unique needs and trends in China with a new innovation lab in Beijing, where Danish and Chinese dairy- and innovation specialists will develop cheeses and other dairy products that can win the hearts of Chinese consumers.

In recent years, China has begun to acquire a growing appetite for cheese, and a unique taste for cheese is developing quickly in China.

Arla’s business in China is based on the export of high-quality dairy products fromEurope, in-cluding milk powder, UHT-milk, and cheese. A new innovation lab inBeijingis now set to ensure that Arla can launch brand new products over the coming years, which are exclusively developed and produced for Chinese consumers.

“It’s all about developing the next blockbuster product for the Chinese dairy market. Our first focus will be to create the right kind of cheese products that will make more Chinese consumers love cheese in new and different ways. But it must be done in a way that respects and contributes to the food trends developing in China, and therefore we are placing this innovation lab in Beijing,” says senior vice president Frede Juulsen, who is responsible for Arla’s business in China.

The new innovation lab is based in the new “China-Denmark Milk Technology Cooperation Centre” in Beijing. Here Arla is working together with China’s leading dairy company – Mengniu Dairy Group – to strengthen the Chinese dairy industry when it comes to milk quality, food safety and quality control on the dairy farms based on the principles in Arla’s European quality programme, Arlagården.

To begin with the innovation lab will employ four people, including cheesemakers and innovation specialists with Danish or Chinese background. They will work together with customers and consumer groups as well as with Arla’s strategic business partner in China, Mengniu.

“These years more and more Chinese consumers are experimenting with food, wine and tastes, and that creates new opportunities for a food company like Arla. We are striving to be as close to the Chinese consumer as possible in order to create taste experiences that suit their diets and taste profiles, thereby bringing health and inspiration to China. We aim to take the lead in the cheese category in China, and building a cheese lab is a key step in creating long-term collaborations with our customers and consumers – a place where we can co-create and innovate in an agile and dynamic manner,” says Frede Juulsen.

Initially Arla will invest approximately DKr10 million (Eur1.3 million ) in the establishment and development of the new innovation lab in Beijing. It will be part of Arla’s global strategic innovation efforts, which are coordinated from Aarhus, Denmark where Arla currently is building its new global innovation center inside Agro Food Park.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements