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New book called ‘Why shrink-wrap a cucumber?’ unveiled

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New book called ‘Why shrink-wrap a cucumber?’ unveiled

New book called ‘Why shrink-wrap a cucumber?’ unveiled
October 18
11:29 2012

A new book about environmental packaging called ‘Why shrink-wrap a cucumber?’ has been unveiled

 

The book’s authors are Laurel Miller and Stephen Aldridge and the book has been published by Laurence King.

The authors question whether it is really necessary to shrink-wrap a cucumber. Both writers have worked with Conran Associates, Interbrand and Porter Bell.

In a press statement, the writers state: “A wrapped cucumber lasts more than three times as long as an unwrapped one; harvested, washed, transported and delivered it will stay fresh until the plastic is cut and lose only 1.5% of its weight through evaporation after 14 days.

“An exposed cucumber, however, loses 3.5% of its weight after only three days. Shrink-wrapping means the energy-consuming process from harvesting to delivery does not have to be repeated so often, and less product ends up in landfill where it will emit damaging methane.”

The book also explores the use and abuse of packaging and asks whether its label as villain is wholly justified. It also includes case studies, opinions and advice from well-known industry figures.

Why shrink-wrap a cucumber? is aimed at all those involved in the packaging industry, including packaging designers, manufacturers and retailers.

Speaking about packaging, the authors said: “Packaging is a reflection of our consumer society and to a large extent it has helped shape the world we live in. It helps us transport vast quantities of goods from continent to continent. It preserves and protects our food from contamination and allows us to inhabit the convenience culture, which pervades every aspect of modern life.”

The retail price is £24.95. For more information on the book see www.laurenceking.com


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