FDBusiness.com

New brand identity for UK’s leading frozen food sales and logistics operator

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

New brand identity for UK’s leading frozen food sales and logistics operator

February 04
15:32 2013

Yearsley Group has unveiled a complete re branding for all its business divisions, including new logos and vehicle livery. New websites including a new corporate site will be rolled out throughout the first half of 2013 to support the rebrand.

The brand re-launch was undertaken for several reasons;

To modernise the logo and corporate image of the group as we move forward, without totally moving away from our heritage; retaining the strong impact our vehicles currently have on the road.

One brand image across our vehicles, literature and electronic media, which could be adopted across both trading divisions – Food and Logistics.

Yearsley Logistics now incorporates all aspects of the supply chain including frozen, ambient and freight forwarding and this is what will now be displayed on our vehicles and stores.

Yearsley Food incorporates Belfield, Yearsley Food Sales, IcePak and Lucky Red companies, with the logos being changed in line with the group theme.

Commenting on the re-brand, Managing Director, Harry Yearsley said; “It has been another exciting period as the company continues to grow and expand, despite the current financial climate. The last 12 months has seen the acquisition of Hams Hall, the building of the 40,000 pallet expansion at Heywood as well as the recent additions to our fleet of 300+ vehicles. This re-branding activity is another way in which we are taking the company into the future, re-affirming our position as one of the UK’s leading frozen food distributors and logistics providers”.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Logistics

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements