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New Chief For Carlsberg UK

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New Chief For Carlsberg UK

New Chief For Carlsberg UK
January 30
14:40 2012

Carlsberg UK has appointed Benet Slay, formerly managing director, Northern Europe for Diageo, as its new chief executive. He will join Carlsberg UK on 1st March.

Having initially qualified as a management accountant while at Unilever, Benet Slay worked for PepsiCo between 1991-2004, during which time he worked in Southern Europe, the USA, was general manager of PepsiCo Portugal and spent eight years with Walkers Snack Foods in various senior commercial and business development roles.

Benet Slay.

He subsequently became managing director of Diageo GB’s on- and off-trade businesses before becoming managing director for the full Diageo GB business in 2006. More recently, between 2009-11, Benet Slay was managing director, Diageo Northern Europe, responsible for the P&L and commercial activities across ten countries. He is one of the founding trustees of the Drinkaware Trust.

Benet Slay replaces Jesper Friis, who has been acting as interim chief executive for Carlsberg UK since 1st December 2011, when Isaac Sheps started in his new position as chief executive of Baltika Breweries with regional responsibility for Carlsberg’s operations across Eastern Europe.

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