FDBusiness.com

New easy-to-open wrappers for Cadbury’s Roses

 Breaking News
  • Müller Revolutionises the UK’s Favourite Yogurt Brands Müller is set to revolutionise the UK yogurt category with new and improved recipes for the nation’s two favourite yogurt brands, Müllerlight and Müller Corner[1]. The dairy company has also revealed details of its biggest ever marketing campaign. As the business continues to strengthen its core brands, and inspire people to live healthier and happier lifestyles, [...]...
  • Guardians of Grub Crusade to Beat Food Waste A bold new industry campaign has been launched to tackle nearly £3 billion worth of food that is wasted every year across the entire UK hospitality and food service sector, of which 75% could have been eaten. The Guardians of Grub campaign was developed by WRAP as part of its ambitious work to cut food [...]...
  • Olleco Awarded Royal Warrant ABP Renewables Division, Olleco, the UK’s leading supplier of cooking oils and collector of used cooking oils, has become the first dedicated circular economy company to be granted a Royal Warrant by Her Majesty The Queen. The Warrant recognises the company’s work to create a ‘closed loop’ solution for the Royal Household. Olleco supplies fresh, sustainable [...]...
  • Premier Foods Plans to Increase Investment in Capital Projects and Consumer Marketing Premier Foods has reported a 0.6% rise in revenue to £824.3 million for the 52 weeks ended 30 March 2019. Group trading profit at £128.5 million was up by 4.5% compared to the previous year and adjusted profit before tax rose by 12.1% to £88.0 million. However, due to GMP pensions recognition and impairment of [...]...
  • HKScan Plans to Strengthen its Financial Position HKScan, the Nordic meat and meals company, is planning a share issue of up to €60 million to secure its financial position and to strengthen its capital structure. The planned share issue is intended to provide a strong foundation for developing the company’s business portfolio and balancing its financial situation and for building future growth. The [...]...

New easy-to-open wrappers for Cadbury’s Roses

April 21
12:46 2016

Cadbury-Roses-new-flow-packs-620x330Cadbury is to replace the Roses chocolates twist-off foil wrappers which have been used since 1938 with modern tear-off wrappers.

The company is also risking the wrath of, the often very vocal, Roses lovers by changing the shape of two of the chocolates, the hazel in caramel and coffee escape.

The former, in its crescent-shaped form, is a Roses favourite. The company said the new shapes, with smooth contours, “melt in the mouth easily and result in a longer moment of joy.”

All Roses chocolates will from now on have flow wrappers and the new design will be in shops later in the year, while the new shapes will appear later this month.

Cadbury marketing manager Claire Low said: “The number one complaint about Cadbury Roses in 2014 was around the issue of poorly wrapped chocolates tainting the flavours of other chocolates in the tub. We wanted to take steps to ensure quality is of the highest standard in every pack.

“Although we appreciate there may be some traditionalists who still love the old twist wrap, it is important to us to ensure that we listen to the majority of our customers and address their issues by delivering Cadbury Roses in the highest quality.”

Cadbury will no doubt be bracing itself for a backlash as the company’s collective ears are probably still ringing from the consumer outrage when the chocolate was changed for the shells of its creme eggs in 2015.

It has also been criticised for producing what appear to be smaller chocolate boxes and bars while keeping the same prices.

Cadbury Roses are a selection of individually wrapped chocolates currently made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company “Rose Brothers”, that manufactured and supplied the machines that wrapped the chocolates.

The brand was acquired by American firm Kraft in 2010 in an £11.5bn deal, ahead of Kraft’s separation from Mondelez in 2012.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements