FDBusiness.com

New easy-to-open wrappers for Cadbury’s Roses

 Breaking News
  • Canadian Dairy Giant to Acquire Dairy Crest For £975 Million Canada-based Saputo Group, which is one of the top ten dairy processors in the world, has made a recommended all cash offer of £975 million to acquire Dairy Crest, the UK dairy business. The acquisition will allow Saputo Group to increase its international presence and enter the UK market by acquiring and investing in a [...]...
  • Danone Continues to Make Progress Towards its 2020 Objectives Danone has reported a 0.7% decline in revenue to €24.66 billion with operating income down 26.5% to €2.74 billion for 2018. However, on a ‘like-for-like New Danone’ basis consolidated sales rose by 2.9% with a 3.6% growth in value, led by a continued mix and portfolio valorization, largely offsetting a 0.7% decline in volumes. All [...]...
  • European Commission Clears Acquisition of Gleadell by ADM The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control of Gleadell Agriculture by ADM Arkady, both based in the UK. Gleadell is a supplier and exporter of various grain and oilseed products. ADM is part of the Archer Daniels Midland group of companies and is a processor of a [...]...
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...

New easy-to-open wrappers for Cadbury’s Roses

April 21
12:46 2016

Cadbury-Roses-new-flow-packs-620x330Cadbury is to replace the Roses chocolates twist-off foil wrappers which have been used since 1938 with modern tear-off wrappers.

The company is also risking the wrath of, the often very vocal, Roses lovers by changing the shape of two of the chocolates, the hazel in caramel and coffee escape.

The former, in its crescent-shaped form, is a Roses favourite. The company said the new shapes, with smooth contours, “melt in the mouth easily and result in a longer moment of joy.”

All Roses chocolates will from now on have flow wrappers and the new design will be in shops later in the year, while the new shapes will appear later this month.

Cadbury marketing manager Claire Low said: “The number one complaint about Cadbury Roses in 2014 was around the issue of poorly wrapped chocolates tainting the flavours of other chocolates in the tub. We wanted to take steps to ensure quality is of the highest standard in every pack.

“Although we appreciate there may be some traditionalists who still love the old twist wrap, it is important to us to ensure that we listen to the majority of our customers and address their issues by delivering Cadbury Roses in the highest quality.”

Cadbury will no doubt be bracing itself for a backlash as the company’s collective ears are probably still ringing from the consumer outrage when the chocolate was changed for the shells of its creme eggs in 2015.

It has also been criticised for producing what appear to be smaller chocolate boxes and bars while keeping the same prices.

Cadbury Roses are a selection of individually wrapped chocolates currently made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company “Rose Brothers”, that manufactured and supplied the machines that wrapped the chocolates.

The brand was acquired by American firm Kraft in 2010 in an £11.5bn deal, ahead of Kraft’s separation from Mondelez in 2012.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements