‘New Fashioned Values’ of British Shoppers

 Breaking News
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...
  • New Décor Salt Convinces With a Crunchy Bite and High Stability When it comes to pretzels or salt sticks, the visual contrast between a dark crust and a rich salt décor is a mark of quality for most consumers. New Slow Milling® Pretzel Salt Light SG from GoodMills Innovation enables salt reduction in pretzel décor without the consumer noticing any visible difference. At the same time, [...]...
  • DuPont’s Microbiome Venture Announces Second Strategic Partnership Three months after its formation, the DuPont Nutrition & Health Microbiome Venture has announced its second strategic research and development partnership. The newly forged relationship with the Center of Food and Fermentation Technologies (TFTAK) in Tallinn, Estonia, will focus on developing cultivation and bioprocess capabilities for ‘next-generation’ probiotics. Last November, DuPont Nutrition & Health (DuPont) announced [...]...
  • JBT Announces Comprehensive Relaunch of Online Presence JBT Corporation, one of the world’s leading solutions providers for the food and beverage processing industries, has announced the comprehensive relaunch of its online presence, with the introduction of a redesigned flagship website. To better accommodate a range of solutions that includes not just core JBT products, but also innovations from its global businesses and [...]...
  • Building the Unilever of the Future Unilever has announced the next steps in its transformation into a simpler, more agile and more focused business. The changes are designed to further drive long-term performance and shareholder value, and build upon the company’s Connected 4 Growth programme. Unilever will simplify its corporate structure. This entails moving from two legal entities – Unilever NV and [...]...

‘New Fashioned Values’ of British Shoppers

‘New Fashioned Values’ of British Shoppers
December 03
12:04 2012

A report published by Sainsbury’s shows how the behaviours and expectations of British shoppers are undergoing deep and sustained change, as ‘new fashioned values’ emerge to balance the aspirations and demands of an increasingly sophisticated and educated consumer forced into managing squeezed budgets.

As pressures on household budgets continue, shoppers are more carefully considering the decisions they make, increasing their expectations of the goods and services they are buying. Across all price ranges, shoppers are looking for not only great value, but also quality and sustainability, highlights the report, which is entitled ‘New Fashioned Values’.

The result is the emergence of new fashioned values where the principles and behaviours of previous generations are being re-proposed for today’s world.

The research is published one year on from the launch of Sainsbury’s 20×20 plan, a set of time bound commitments that places British produce, sustainable sourcing and health and wellbeing at the heart of its future plans.

Justin King, Sainsbury’s chief executive, comments: “Our customers are recalibrating their spending but they’re not prepared to compromise their values. The credit crunch has not led to a values crunch. We’re seeing people from all backgrounds re-discovering some of the shopping habits of the past to ensure they can meet the values driven aspirations of today.”

He adds: “Although people have less, they actually care more. The downturn has led to a strengthening of values, irrespective of people’s income.  We believe this is not a passing phase but a fundamental change that is here to stay.”

The New Fashioned Values report, which draws on Mintel research and the sales data of * Sainsbury’s 22 million customers, says 83% of people have changed their shopping habits in the last year.

* Nine out of ten people (90%) now write a shopping list before they leave the home

* Nearly four out of ten people (37%) plan meals for the full week

* More than one in four of us (28%) are now taking a packed lunch into work

At the same time, Sainsbury’s has sold 8.5% more sustainably sourced food in the last 12 months. And more than £1 in every £10 spent on sustainably-labelled products come from those families on the lowest incomes.

People are also re-calibrating their spending to ensure they can still celebrate special times and enjoy moments of indulgence. While 64% of customers look out for more special deals and 22% buy more dried, tinned and frozen foods, nearly a quarter of consumers (22%) are indulging themselves at home, instead of eating out. This is supported by Sainsbury’s data which show that sales of fine wine increased by 20% year on year and their Taste the Difference Bistro meals increased by 52% in the same period.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here