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New food packaging: The environment and stiffness ticked all the right boxes for SAS

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New food packaging: The environment and stiffness ticked all the right boxes for SAS

New food packaging: The environment and stiffness ticked all the right boxes for SAS
September 25
10:33 2014

/INS. Paperboard is a promising material for airline food packaging – it has low weight, can be barrier coated, and can be finished to the required level of elegance and quality feel. Scandinavian Airlines (SAS) has recently introduced a new food box made of the folding box board Incada.

“In creating packaging for inflight meals you must take many factors into account,” explains Gustaf Öholm, Senior Manager, Onboard Concepts, Services & Sales at SAS. “The packaging must have low weight, present the food well and feel good in the hand. It must be easy to open and of course it must preserve the intentions of our kitchen up until the food reaches the passenger.”

The airline’s previous solution was not good enough and SAS therefore decided to develop a new form of food packaging that could live up to the many quality and visual demands.

Important parameters included the feel of the material, the surface coating and the ability to colour the material.

The new food packaging is now being used for evening meals for passengers in SAS Plus on almost all routes outside the Nordic region. Another new feature is that all the contents – apart from one piece of chocolate – are now being produced at the same place by a dedicated team. SAS believes this will raise both the quality and quality consistency of the meals.

SAS’s packaging supplier worked together with Elanders, which previously developed a compostable packaging for Malmö Aviation that was also far lighter in weight. The SAS commission was to create packaging that is easy to use, has low weight and presents the food in an elegant way.

“We chose Incada from Iggesund because of its stiffness and we coated the inside with a barrier of black-dyed polyethylene. The packaging’s outside was printed black and we then put a lot of effort into finding a transparent film that captured a minimum of condensation in order to create the best possible visual impression of the food,” explains Tony Norén of Elanders.

Incada is made at Iggesund Paperboard’s mill at Workington, England. There, Iggesund has radically changed its energy supply from fossil natural gas to biomass. The mill’s new CHP power plant is the result of an investment of £108 million, and the reduction in fossil emissions is the equivalent of taking 65,000 cars a year permanently off the road.

“Of course the environmental aspect is also an important factor in our decision,” Gustaf Öholm concludes. “Obviously it’s important to us that our food packaging has a high standard from an environmental perspective.”

Caption: When SAS commissioned the development of a new form of packaging for its inflight meals the airline chose the folding box board Incada from Iggesund as its base material. © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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