FDBusiness.com

At this year’s Vitafoods, Kaneka Pharma Europe unveiled a globally unified logo for its worldwide registered and patented ingredient Kaneka Ubiquinol™. Used as a nutritional supplement, the directly active form of coenzyme Q10 is crucial for energy production in the human body, as well as being a powerful antioxidant. Kaneka is introducing its new brand logo in response to the growing popularity of the ingredient, which is increasingly being imitated by fake products of inferior quality. The new global brand logo for Kaneka Ubiquinol™ guarantees the superior provenance of its ingredient to manufacturers and customers alike.

Renowned for its unique and patented production processes, Kaneka places great emphasis on the development of natural and scientifically-backed ingredients. Ubiquinol has been well known for a long time, but it is challenging to manufacture on an industrial scale because it is easily oxidized. After more than ten years of research and process development, however, the Japanese company succeeded in devising a patented yeast-fermentation technique, and it is now the only supplier of the world’s first stable and bio-identical Ubiquinol.

The micronutrient can support the body’s immune defences, counteract fatigue, stress and the visible signs of aging, and help to prevent cardiovascular diseases. Its high bioavailability enables the vitamin-like supplement to be taken up by the body more quickly and efficiently than conventional coenzyme Q10. Kaneka Ubiquinol™ can be used in a variety of applications, including soft gel capsules, pellets and sticks.

Filip Van hulle, Senior Marketing Manager at Kaneka, states: “As our manufacturing partners now can brand their products with the new logo, together we can give customers proof that they are buying a safe and traceable Ubiquinol product of premium quality.”

Kaneka Pharma Europe is based in Brussels. It is a full subsidiary of Kaneka Japan, the world’s pioneer in natural Coenzyme Q10 and the only supplier of Kaneka Ubiquinol™ (the active form of CoQ10).

Kaneka was founded in 1949 and is the only company to use natural yeast fermentation technology to produce Coenzyme Q10. Kaneka Q10 is the only self-affirmed GRAS CoQ10 and can be globally sourced from two production sites in the US and Japan, as well as from Kaneka’s warehouses in Brussels.