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New Head at Barilla

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New Head at Barilla

New Head at Barilla
June 27
11:01 2012

The Barilla Group has appointed Claudio Colzani as its new chief executive. The appointment will be effective starting from October.

Mr Colzani, a veteran of Unilever, started his career as a sales trainee in Italy in 1984. Over the past decade, he has held senior roles around the world, from chairman of Unilever Bestfoods in Brazil, to chief executive and chairman of Unilever’s French unit. He is currently chief customer officer for Unilever in the United States.

Claudio Colzani.

Originally established in 1877 as a bread and pasta shop in Parma, Italy, Barilla now ranks as one of the top Italian food groups. Barilla is leader of the global pasta market, the pasta sauces market in continental Europe, the bakery products market in Italyand the crispbread market in Scandinavia.

Barilla owns 43 production sites (13 in Italyand 30 outside Italy) and exports to more than 100 countries. Every year, about 2,500,000 tons of food products under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Lieken Urkorn and Golden Toast (Germany), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables all over the world.

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