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New Head For Carlsberg Group

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New Head For Carlsberg Group

New Head For Carlsberg Group
February 19
08:54 2015

Jørgen Buhl Rasmussen, president and chief executive of Carlsberg Group is to retire and will be succeeded by Cees ‘t Hart, currently chief executive of the Dutch dairy company Royal FrieslandCampina. Cees ‘t Hart will start his new post on 15 June 2015.

Cees ‘t Hart, Dutch, has been chief executive of Royal FrieslandCampina since 2008 where he led the integration of two former competitors Friesland Foods and Campina, developed the strategy route2020 and re-engineered the business model to deliver sustainable growth and value creation. In this period revenues grew from Eur8.2 billion to Eur11.4 billion, and margins increased significantly in part through the creation of an international supply chain. The company, now one of the most successful dairies in the world, has operations in 32 countries across Europe, Middle East, Asia and Africa, and sells its products in over 100 markets. This includes a substantial presence in China. Prior to joining Royal FrieslandCampina, Cees ‘t Hart had a 25 year impressive international career at Unilever across Eastern and Western Europe, and Asia. His last position at Unilever was as a member of the Europe Executive Board.

Cees ’t Hart, chief executive of Royal FrieslandCampina.

Cees ’t Hart, chief executive of Royal FrieslandCampina.

“The Carlsberg Group has good underlying fundamentals, and the board and Jørgen are in full alignment that now is the right time to make a change and secure progress and continuity at the top executive level for a number of years ahead,” says Flemming Besenbacher, chairman of Carlsberg Group. “Jørgen is handing over a Carlsberg with a transformed geographic footprint, a strong international leadership team and a more commercially capable and efficient organisation.”

Cees ‘t Hart says: “I am very pleased to be taking on the leadership of the Carlsberg Group. It is a company with a distinguished heritage, a strong portfolio of local and international brands and is the leading brewer in the majority of its markets. It will be my pleasure to lead it and propose together with the leadership team the future strategy for sustainable and profitable growth.”

Jørgen Buhl Rasmussen says: “Carlsberg is a fantastic company with a great heritage, strong brands and very passionate people. I am very proud to have led such a great company and will work to ensure a smooth transition to Cees. It is the right time for change for the company and for me.  When I enjoy many of the excellent Carlsberg Group brands in the future, I will always remember the great team behind them and will continue to follow Carlsberg with interest.”

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