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New Head For Premier Foods’ International Business Unit

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New Head For Premier Foods’ International Business Unit

New Head For Premier Foods’ International Business Unit
March 18
14:35 2016

Premier Foods has appointment Jette Andersen as Managing Director of its International Business Unit. Jette will report directly to Gavin Darby, CEO, and will join the Executive Leadership Team, reflecting the increasing importance of international markets to the company’s growth strategy.

Jette has previously held a number of senior positions in the food and drink sector and has extensive experience in international markets built throughout the last 20 years. She joins from Orangina Schweppes International (OSI), a division of Suntory Food & Beverage Europe, where she held several senior management positions based in Copenhagen, Zurich and Amsterdam.

Most recently, Jette was General Manager North Europe, French Territories, Caribbean and North America leading the development of OSI’s business in 40 markets. She also played a key role in the integration of Lucozade and Ribena into the international business following Suntory’s acquisition of the brands in 2014.

Gavin Darby, CEO of Premier Foods, says: “Growing our brands in key international markets such as North America and Australasia is a key part of our growth strategy. Over the last year we’ve been strengthening our international team, and I’m delighted that Jette has joined us at this critical time. Her experience will be invaluable as we seek to expand into new markets.”

The appointment follows the departure of Peter Ellis to take up a senior position elsewhere in the industry.

One of Britain’s largest food producers, Premier Foods supplies a range of retail, wholesale, foodservice and other customers with brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr Kipling, Oxo and Sharwood’s. Premier Foods employs around 4,000 people operating from 13 sites from across the country.

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