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New Head For Refocused United Biscuits

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New Head For Refocused United Biscuits

New Head For Refocused United Biscuits
April 18
13:00 2013

Following the successful disposal of its KP Snacks business, United Biscuits has appointed Martin Glenn as its new chief executive. Martin Glenn has been chief executive of frozen food group Birds Eye Iglo since 2006, following its £1.2 billion acquisition from Unilever by private equity firm Permira.

Martin Glenn.

He was previously chief executive of Pepsico UK and Ireland where he led the growth of the Walkers Crisps brand, increasing its market share from 29% to 67%. He replaces Benoit Testard, who joined UB in 1999 and was appointed chief executive in 2011.

Jointly owned by private equity firms Blackstone Group and PAI Partners, UB is the leading manufacturer and marketer of biscuits in theUKand second largest in the Netherlands, France, Belgium and Ireland, and also has a rapidly growing international business outsideEurope.

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