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New HYDRO.365 Means Great-Tasting, Very High Protein Sports Nutrition Drinks Now a Reality

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New HYDRO.365 Means Great-Tasting, Very High Protein Sports Nutrition Drinks Now a Reality

New HYDRO.365 Means Great-Tasting, Very High Protein Sports Nutrition Drinks Now a Reality
November 13
11:23 2012

A breakthrough whey protein developed by Arla Foods Ingredients will for the first time enable companies to produce very high protein sports drinks that taste good.

New Lacprodan® HYDRO.365 is a whey protein hydrolysate – a type of protein that is considered to be the ‘gold standard’ among all sport nutrition proteins on the market today. It offers superior nutritional benefits to athletes who require fast recovery after intense competitive events or training and workout sessions.

However, in addition, HYDRO.365 is unique among whey proteins in that it can be incorporated into sports nutrition beverages at very high levels. Most other high protein sports nutrition beverages suffer badly from astringency – an undesirable sensory attribute that results in a dry and rough sensation in the mouth. But with HYDRO.365, it is possible to create sports nutrition beverages containing as much as 40g of protein per 100ml without any astringency.

Peter Schouw Andersen, Business Development Manager for Health & Performance at Arla Foods ingredients, says: “Lacprodan® HYDRO.365 is set to revolutionise the market for post-workout sports drinks. Until now, consumers wanting high-protein sports nutrition drinks have had to put up with astringency, making these products acceptable to only the most dedicated athletes. But HYDRO.365 is unusual among whey proteins in that it can be used to create very high protein sports recovery beverages that taste good. Coupled with the superb recovery benefits it offers, this means HYDRO.365 will open up new avenues of business for sports nutrition companies everywhere, potentially leading to dramatically increased sales.”

HYDRO.365, which is making its debut at Health Ingredients Europe 2012 on the Arla Foods Ingredients stand (E2), is also completely soluble – providing manufacturers with an excellent opportunity to create completely clear ready-to-drink sports nutrition beverages that will appeal to a wider proportion of consumers than ever before. In addition, HYDRO.365 is UHT stable, pH neutral and has a low bitterness profile.

Besides beverages, the new whey protein hydrolysate can also be formulated into a comprehensive range of sports nutrition product formats, including powders, gels, bars and tablets.


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