FDBusiness.com

New ingredient concept for seniors proves that ‘age is just a number’

 Breaking News
  • Continued Growth by Marston’s Marston’s, a leading British pub operator and independent brewer, has reported a 4.7% rise in underlying revenue to £553.1 million for the 26 weeks ended 30 March 2019, reflecting strong growth in its brewing business, the contribution from new openings and pub acquisitions and positive like-for-like sales in its pub businesses. Underlying operating profit at [...]...
  • UK Ethical Food and Drinks Sales Hit £8.2 Billion British consumers are increasingly eating with a conscience as latest research from Mintel reveals that last year the nation spent £8.2 billion on ethical food and drink, including organic, Fairtrade, Rainforest Alliance and Marine Stewardship Council (MSC) certified products. Over the past five years, sales of ethical food and drink have shot up by 43% [...]...
  • UK Restaurant Closures Accelerating as High Street Pressures Mount The number of restaurants in Britain fell by 2.8% in the year to March 2019, the latest edition of the Market Growth Monitor from CGA and AlixPartners reveals — with high streets in the south of England, excluding London, hit especially hard by closures. The figure equates to net closures of 768 restaurants over 12 [...]...
  • European Commission Clears Acquisition of European and Thai Businesses of BRF by Tyson Foods The European Commission has approved, under the EU Merger Regulation, the $340 million acquisition of the European and Thai Businesses of BRF of Brazil by Tyson Foods of the US. BRF’s European and Thai businesses are active throughout the poultry supply chain in Thailand, and import into and further process poultry meat in the European [...]...
  • Samworth Brothers Launches New Food-To-Go Business Samworth Brothers, the family-owned British food group, has launched a new food-to-go business and delivery service – Fresh Food For Now Company. The new venture marks the evolution of the existing Ginsters van operation into a fresh new business, offering vendors a complete food-to-go solution with an extended range of brands and products to cater [...]...

New ingredient concept for seniors proves that ‘age is just a number’

March 22
10:39 2015

Arla Foods Ingredients has launched Nutrilac® Ageless, a new whey protein + calcium ingredient that will enable dairy companies to create yoghurts and desserts for active seniors who reject the idea that they are ‘old’.

This year, Europe will have twice as many consumers aged 55 to 74 than young people aged 15 to 24– a trend that is mirrored elsewhere in the world – highlighting the growing importance of this demographic group to food manufacturers. Older people tend to be more focused on maintaining good health than younger shoppers, presenting an opportunity for dairy companies to develop products that help them live their lives to the full.

Nutrilac® Ageless taps into this opportunity by offering an ingredient concept that makes it easy for dairy companies to produce 100% natural whey protein and calcium-rich stirred yoghurts and fermented desserts that will appeal to older consumers. Significantly, shoppers aged 50 to 64 spend 50% more on food and drink than the under 30s, highlighting the strong commercial potential that older people represent. AFI_Ageless_0315

Kasia Kandulski Lindegaard, Marketing & Business Development Manager at Arla Foods Ingredients, said: “For millions of older people today, age is just a number. They don’t consider themselves to be ‘old’ and see no reason why they can’t continue to live a full and active life. However, they also understand that they are not as young as they were, and that they need to ensure they eat well to stay fit and healthy.”

She continued: “Nutrilac® Ageless gives dairy companies the key to this profitable market. Research shows that 81% of consumers understand the value of protein in their diet, and awareness of the importance of calcium to maintain healthy bones is also very high. This means manufacturers will already be pushing at an open door when they market high protein and calcium products based on Nutrilac® Ageless.”

The secret to success, says Kasia, is to create products that don’t make senior consumers feel like they are elderly. “Older consumers value highly nutritious products in small portion sizes, because they tend to eat smaller portions and less often than younger people. However, it’s important not to overplay that a product is aimed at seniors. Instead, dairy companies should focus on the benefits of the product which, in the case of Nutrilac® Ageless, will really resonate with shoppers of advancing years because it offers them more of the key nutrients they really need in a product type and format they already enjoy eating.”

 

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements