FDBusiness.com

New Labelling From Sainsbury’s to Help Stop £2 Billion of Food Being Wasted

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

New Labelling From Sainsbury’s to Help Stop £2 Billion of Food Being Wasted

New Labelling From Sainsbury’s to Help Stop £2 Billion of Food Being Wasted
February 14
12:17 2012

New labelling currently being rolled out across Sainsbury’s stores around the UK will advise customers to freeze food as soon as possible up to the product’s use by date. WRAP research shows that 60% of consumers beleive that food has to be frozen on the day of purchase, which is reinforced by current labelling. Changing this advice will help stop over-cautious shoppers from throwing away up to 800,000 tonnes of perfectly good food each year.

Beth Hart, Sainsbury’s head of product technology for fresh and frozen, says: “The ‘freeze on day of purchase’ advice needs to be changed as there is no food safety reason why it cannot be frozen at any point prior to the use by date. As a large UK retailer, we have a responsibility to minimise food waste where possible and this new labelling will certainly help us do that. As one customer pointed out to me while discussing the previous labelling, ‘how does the product know which day I purchased it on?’”

Research from Sainsbury’s shows that 62 per cent of the UK regularly uses the freezer to lengthen the life of food, while in a separate study by WRAP, only 21 per cent of people interviewed had frozen food nearing its use by date during the past week. For this reason, it is hoped that the new labelling, which has been drawn up in consultation with WRAP will have a great impact.

WRAP figures show that UK households waste around 7.2 million tonnes of food and drink every single year, most of which could have been eaten, costing families up to £50 every single month. WRAP believes that using the freezer more effectively could have a positive impact on customers’ wallets and the environment. WRAP research has also shown that most freezers are only three quarters full, and making more use of freezers is one of the best ways to reduce food waste.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements