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New limited edition Absolut bottle designed by Ardagh Group

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New limited edition Absolut bottle designed by Ardagh Group

New limited edition Absolut bottle designed by Ardagh Group
October 08
14:00 2016

Luxembourg-based glass container manufacturer Ardagh Group has designed and produced a new limited edition bottle for vodka brand, Absolut.

The new range, Absolut Facet, will be launched at a global event in Amsterdam on the 19th October. Around two and a half million bottles of Absolut Facet, featuring an asymmetric design and new colour, were produced at the Ardagh plant in Limmared, Sweden.

Absolut global communications director Gaia Gilardini says: “With the Absolut Facet limited edition bottle, we want to celebrate the unexpected and encourage people be open to the different journeys a night could take you. To further demonstrate this, our latest #AbsolutNights campaign aims to inspire people to celebrate spontaneity and the connections you make along the way.”

Ardagh Group Sweden and Denmark glass development manager Fredrik Källqvist comments: “Each new project encourages us to raise the bar even higher and Facet is no exception. Bringing such a complex design into volume production required painstaking and very detailed preparation, as did replicating the colour to the highest degree of consistency across the complex design and to the required wall thickness.”

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