FDBusiness.com

New Masterclass at Vitafoods Europe puts your Business on the Road to Success

 Breaking News
  • New Chief Executive For Tate & Lyle Tate & Lyle, a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide, has appointed Nick Hampton as Chief Executive with effect from 1 April 2018. Nick Hampton is currently Chief Financial Officer and a Board member of Tate & Lyle. Nick Hampton succeeds Javed [...]...
  • Müller Direct Next Generation Müller, Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients, has announced a new initiative to help ambitious young farmers build vibrant dairy businesses for the future. Müller will initially work closely with a group of approximately 25 Müller Direct young farmers who have the potential to create [...]...
  • New Geographical Indication From the Netherlands The Commission has approved the addition of a new product from The Netherlands to the quality register of Traditional Speciality Guaranteed (TSG). ‘Suikerstroop’ is dark brown syrup made of the syrupy liquid left behind during the production of sugar from sugar beet or sugar cane. It has a sweet taste due to its large sugar content (at [...]...
  • Firmenich Extends Capability to Design Innovative and Sustainable Natural Ingredients Firmenich has established an exclusive partnership with Blue Marble Biomaterials, a leading US biotechnology company specialized in natural and sustainable ingredients. With this partnership Firmenich gains direct access to key expertise, from biomimicry to non-GM fermentation, enabling the design of innovative and sustainable natural ingredients for the food, beverage and flavor industries. “At Firmenich, we are committed to [...]...
  • Tetra Pak Pledges Support For EU Plastics Strategy Tetra Pak has pledged to support the European Commission’s Plastics Strategy, announced as part of the EU Action Plan for a Circular Economy. The company will: Work with industry partners to ensure that by 2030, recycling solutions are in place for all components of beverage cartons so they can be fully recycled across Europe; Substantially increase the use [...]...

New Masterclass at Vitafoods Europe puts your Business on the Road to Success

March 11
15:16 2014

The organisers of Vitafoods Europe, the leading event for the nutraceutical industry, have announced a new masterclass for 2014, which will offer advice on launching new products to market.

Innovation is the lifeblood of the nutraceutical industry as manufacturers continue to cater for ever-more discerning consumers in developed markets, as well as new demographics in emerging regions and demographics.

The Fourfactors© of Success Masterclass, in conjunction with Healthy Marketing Team, examines the product launch process under four headings: Need the product? How to target the right consumer; Accept the ingredients? How to communicate ingredients; Understand the health benefit? How to communicate health benefits; and Trust the brand? How to position your brand.

Attendees to this day-long masterclass, which takes place on Wednesday 7th May, will gain practical advice on targeting consumers to achieve success including everything from understanding brand perception, education about ingredients and health benefits and positioning brands for success. They will also have access to case studies highlighting best practice in the nutraceutical and aligning industries.

Chris Lee, Vitafoods Portfolio Director said: “It’s widely cited that as many as 80% to 90% of new products fail, which means getting the product development process right is crucial for any business. Visitors to Vitafoods Europe are there to gain inspiration and source new ingredients for their product pipelines. In recognition of the complexity behind launching a successful product, we have added this masterclass to provide attendees with robust insights into how they can ensure their products make the 10% to 20% that do win over consumers.”

The FourFactors Masterclass is limited to just 20 places allowing participants to learn from session leaders, Peter Wennström and Sam Waterfall in this intimate session.

For more information on the masterclass and to book your place visit: www.vitafoods.eu.com/masterclass.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 17, 2018Anfas Food Product
  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements