FDBusiness.com

New Masterclass at Vitafoods Europe puts your Business on the Road to Success

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

New Masterclass at Vitafoods Europe puts your Business on the Road to Success

March 11
15:16 2014

The organisers of Vitafoods Europe, the leading event for the nutraceutical industry, have announced a new masterclass for 2014, which will offer advice on launching new products to market.

Innovation is the lifeblood of the nutraceutical industry as manufacturers continue to cater for ever-more discerning consumers in developed markets, as well as new demographics in emerging regions and demographics.

The Fourfactors© of Success Masterclass, in conjunction with Healthy Marketing Team, examines the product launch process under four headings: Need the product? How to target the right consumer; Accept the ingredients? How to communicate ingredients; Understand the health benefit? How to communicate health benefits; and Trust the brand? How to position your brand.

Attendees to this day-long masterclass, which takes place on Wednesday 7th May, will gain practical advice on targeting consumers to achieve success including everything from understanding brand perception, education about ingredients and health benefits and positioning brands for success. They will also have access to case studies highlighting best practice in the nutraceutical and aligning industries.

Chris Lee, Vitafoods Portfolio Director said: “It’s widely cited that as many as 80% to 90% of new products fail, which means getting the product development process right is crucial for any business. Visitors to Vitafoods Europe are there to gain inspiration and source new ingredients for their product pipelines. In recognition of the complexity behind launching a successful product, we have added this masterclass to provide attendees with robust insights into how they can ensure their products make the 10% to 20% that do win over consumers.”

The FourFactors Masterclass is limited to just 20 places allowing participants to learn from session leaders, Peter Wennström and Sam Waterfall in this intimate session.

For more information on the masterclass and to book your place visit: www.vitafoods.eu.com/masterclass.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements