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New natural flavor range created

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New natural flavor range created

May 09
10:32 2012

Strawberry Stars by WILD
New natural flavor range created
Heidelberg-Eppelheim, 11 May 2012. WILD has now expanded its product
portfolio by a range of natural flavors for fruit gums, milk cream fillings and ice
cream. The new flavors each show distinct strawberry profiles. Thus, they
enable manufacturers to target regional taste preferences.
Be it fruit gums, milk cream fillings or ice cream – strawberry flavor is very popular with consumers. “Because consumers of different regions prefer different tastes, we have developed a selection of strawberry flavors with distinctive sensory profiles,” says Birgit Braun, Product Manager at WILD. Thus, WILD can offer several strawberry varieties and can optimally serve different regional taste preferences.


Another advantage is that WILD’s new “Strawberry Stars” products comply with the
trend towards natural flavors.
Flavorful diversity, natural image
For the confectionery industry, strawberry is one of the most important flavors, for example for fruit gums. For this sweet treat, WILD has now created five distinct
strawberry flavors.
The new range also includes strawberry flavors for milk cream fillings. In this
application area, especially the combination of chocolate with fruity flavors is en vogue, and strawberry is most commonly applied. Manufacturers can choose from four different “Strawberry Stars” created by WILD.
In addition, WILD has developed new natural strawberry flavors for ice cream. They are also available in four taste varieties. Besides vanilla and chocolate, strawberry is the most popular flavor in the ice cream market.

Contact:
Rudolf WILD GmbH & Co. KG Publik. Agentur für Kommunikation GmbH
Arne Gätje Dr. Antje Louis, Carola Kappe
Rudolf-Wild-Str. 107-115 Rheinuferstr. 9
D-69214 Heidelberg-Eppelheim D-67061 Ludwigshafen
Tel.: +49 6221 799 9488 Tel.: +49 621 96 36 00 32
Fax: +49 6221 799 860 Fax: +49 621 96 36 00 50
arne.gaetje@wild.de
www.wild.de

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