FDBusiness.com

New Powdered Version of ΩMegaSweet® Launched

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

New Powdered Version of ΩMegaSweet® Launched

New Powdered Version of ΩMegaSweet® Launched
June 15
10:03 2017

Earlier in 2017, Omega Ingredients announced the launch of their revolutionary liquid natural sugar alternative, ΩMegaSweet®, which resulted in calls from the largest drinks companies around the world and record sales. Following this success, their next innovation is a powdered version, a 100% natural, calorie-free flavour system that can be used in dry food as well as beverages. ΩMegaSweet® allows for unprecedented genuine ‘mouth-feel’ and the indulgent taste of sugar with zero after-taste, a result that is impossible to achieve through the use of traditional sugar alternatives.

Aimed at companies looking to reduce high sugar content in products ahead of the Sugar Tax implementation in 2018, ΩMegaSweet® offers an individually tailored solution for products across the food chain, including those notoriously high in sugar such as beverages, ice cream, breakfast cereals, tomato sauce, baked beans, biscuits and cakes. In some test cases, transforming the product using ΩMegaSweet® showed a 30% reduction in the sugar content of the product, with beverages reaching up to 50% less sugar.

Co-founder of Omega Ingredients and top biochemist Steve Pearce says: “Since launching the liquid ΩMegaSweet®, earlier this year, we have been thrilled with the response from customers old and new.This newly developed powdered version moves the science of ΩMegaSweet® one step further; as a powder, ΩMegaSweet® can be applied to all kinds of foods, including some of the key product categories highlighted by the government in the PHE report from March this year. ΩMegaSweet® offers brands a radical solution to the global issue of sugar reduction. Usually, when you replace natural sugars with artificial sweeteners, you don’t just lose the calories, you also sacrifice the familiar ‘mouth-feel’ of products, as well as the taste sensation created by the Maillard reaction. This is something alleviated with ΩMegaSweet®.

“With other sweeteners, natural and unnatural, the end flavour result often leaves a bitter or even astringent after-taste, meaning products no longer resemble items the nation know and love. That’s why we have designed ΩMegaSweet® – to combat the challenges faced by the food manufacture industry ahead of the sugar tax.”

ΩMegaSweet® also gives manufacturers the advantage of clean labeling the ingredients declaration as ‘Natural Flavouring’, rather than as an artificial sweetener. As well as delivering on mouth-feel, it can also be used to boost the flavour profile of the finished product and tailored to carry notes such as citrus, cola or any botanical blend the client requires.

The development follows March’s PHE report, which featured new guidelines for the recommended sugar limits of nine food groups such as confectionery, cakes, ice creams, yoghurts and peanut butter. The report outlines the Government’s 20% total sugar reduction target, which companies will have to reach by 2020. Companies will also have to demonstrate a 5% sugar reduction across the nine categories by the end of 2018.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements