FDBusiness.com

New Research Highlights Personalised Packaging Trends

 Breaking News
  • 2 Sisters Outlines Transformation Agenda Ronald Kers, the new chief executive of 2 Sisters Food Group, has spelled out his vision for the future of the company. His first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place. Ronald Kers comments: “2 Sisters can [...]...
  • General Mills Announces Significant Growth Across its UK Snacking Division General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3%[1] – equating to the size of London[2]. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: Triple Choc [...]...
  • Lorien and Britvic – Manufacturing Success Lorien Engineering Solutions, a division of GP Strategies, is working with soft drinks provider Britvic to help install new state-of-the-art production lines at Britvic’s Leeds and Rugby manufacturing sites. Lorien Engineering Solutions is part of a multi-disciplined project team, created and led by Britvic, to deliver a step-change in business capability. Alongside other specialists, Lorien [...]...
  • Carlsberg Group Increases Ownership in Cambodian Business Carlsberg Group has increased its ownership in the Cambodian brewer Cambrew from 50% to 75%. Cambrew is among the largest brewers in Cambodia. Its largest beer brand – the iconic Angkor Premium Beer with its well-known tagline ‘Our Country, Our Beer’ – is a popular brand among Cambodian consumers. In addition, Cambrew produces and bottles [...]...
  • Kerry Group Reports Healthy Volume Growth Kerry Group, the global taste & nutrition and consumer foods group, has reported a solid underlying business performance for the half year ended 30 June 2018. Group revenue on a reported basis increased by 1.4% to €3.2 billion, reflecting strong volume growth and contribution from acquisitions, offset by adverse currency movements. Business volumes grew by [...]...

New Research Highlights Personalised Packaging Trends

New Research Highlights Personalised Packaging Trends
February 09
10:25 2018

New research suggests that demand for personalised packaging is becoming an industry norm and is increasingly being integrated into companies’ packaging strategies. 66% of packaging professionals who took part in the study stated that the personlisation of packaging is something they are currently implementing into their offering, or at least considering. In addition to this 89% of those questioned believe that this trend will only increase over the next two to three years.

Over 335 leading brand owners, retailers, suppliers, agencies and packaging professionals took part in the study, which was commissioned for a report by Packaging Innovations, the UK’s largest annual event for the whole packaging supply chain, and ThePackHub, the leading UK packaging innovation consultancy.

James Drake-Brockman, Divisional Director for the Packaging Portfolio at Easyfairs, said, “Our show provides a place for suppliers and the buying community to meet, network and do business, so we need to have our finger on the pulse in terms of industry trends, especially if we want to make sure we have the right mix of people and innovation at the show. In order to generate some industry intelligence, we teamed up with ThePackHub to better understand the dynamics of the personalisation market, and explore the influences and challenges facing this sector.”

When asked how involved in personalisation projects the packaging professionals were, 66% stated that they are currently undergoing ventures or are considering projects that have a personalised packaging element. When these statistics are broken down further, it highlighted that nearly three quarters (73%) of brand owners and three fifths (60%) of suppliers have either done or were considering doing a personalised packaging project within the past year.

The survey identified the main benefits of undertaking this type of packaging activity, with increasing consumer engagement (87.9%) and brand awareness (86.1%) both selected as main impacts. The data also showed that nearly two thirds (63.7%) felt that personalised packaging increases sales, while over half (52.8%) felt that personalisation projects have a positive impact on consumer loyalty.

In terms of challenges, financial factors topped the list, with 73% of those surveyed stating that financial constraints and the perceived on-cost of personalised packaging activity would hinder their willingness to undertake personalised packaging projects. This number actually rose to 80% when brand owners were questioned specifically. Interestingly, the data also suggests that technology is advanced enough to withstand this type of project, with only 29% of professionals highlighting technology as being a potential issue. Demand also seems to have increased, with a mere 17% selecting it as a challenge facing them.

Each respondent was also asked to identify a personalised packaging campaign that has stood out for them. Perhaps unsurprisingly, the Coca Cola ‘Share a Coke’ campaign topped the poll, followed by KitKat, with Marmite also receiving several mentions.

James Drake-Brockman, concludes: “There have been several high profile personalised packaging initiatives to come to market in recent time. I would agree that the Coca Cola campaign jumps straight out to me. We have already seen more interest from our attendees this year looking to identify suppliers and opportunities within the personalised packaging market. This coupled with the recent advancements in digital print for packaging technology, spells a really exciting time for the industry. With all of this in mind, we designed our show to help educate the packaging community through a conference programme, at-show features and leading international suppliers.”

To download the report, click here.

For further information about Packaging Innovations, which takes place at Birmingham’s NEC on 28 February and 1 March, please visit www.easyfairs.com/PIUK, or call +44 (0)20 3196 4.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements