FDBusiness.com

New Research Highlights Personalised Packaging Trends

 Breaking News
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...
  • Pearse Lyons Brewery to Open New Facility at Historic Irish Site Alltech Beverage Division Ireland (ABDI) has made an announcement about the planned opening of a new brewery at the historic site of the old MacArdle Moore Brewery in Dundalk. The new Pearse Lyons Brewery will incorporate the relocation of the Station Works Brewery in Newry, which was acquired by the late Dr. Pearse Lyons in [...]...
  • WRAP Comes Up With Winning Formula to Tackle Milk Waste A new report from the UK’s leading sustainability experts WRAP shows for the first time the scale of milk wastes across the food chain, from processing to our homes, and highlights ways we can significantly reduce the 330,000 tonnes of total milk lost each year, worth more than £150 million. Milk waste in the home is [...]...
  • Samworth Brothers Launches New Fitness-focused Ready Meal Range With Innovative Identity by Brandon Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are [...]...
  • Premier Foods Shows Resilience Premier Foods has reported a 1.3% increase in group revenue to £358.0 million and a 6.2% rise in trading profit to £51.0 million for the 26 weeks ended 29 September 2018. The group’s largest brand, Mr Kipling, was key to this growth following an excellent consumer response to its relaunch in the UK with revenues [...]...

New Research Highlights Personalised Packaging Trends

New Research Highlights Personalised Packaging Trends
February 09
10:25 2018

New research suggests that demand for personalised packaging is becoming an industry norm and is increasingly being integrated into companies’ packaging strategies. 66% of packaging professionals who took part in the study stated that the personlisation of packaging is something they are currently implementing into their offering, or at least considering. In addition to this 89% of those questioned believe that this trend will only increase over the next two to three years.

Over 335 leading brand owners, retailers, suppliers, agencies and packaging professionals took part in the study, which was commissioned for a report by Packaging Innovations, the UK’s largest annual event for the whole packaging supply chain, and ThePackHub, the leading UK packaging innovation consultancy.

James Drake-Brockman, Divisional Director for the Packaging Portfolio at Easyfairs, said, “Our show provides a place for suppliers and the buying community to meet, network and do business, so we need to have our finger on the pulse in terms of industry trends, especially if we want to make sure we have the right mix of people and innovation at the show. In order to generate some industry intelligence, we teamed up with ThePackHub to better understand the dynamics of the personalisation market, and explore the influences and challenges facing this sector.”

When asked how involved in personalisation projects the packaging professionals were, 66% stated that they are currently undergoing ventures or are considering projects that have a personalised packaging element. When these statistics are broken down further, it highlighted that nearly three quarters (73%) of brand owners and three fifths (60%) of suppliers have either done or were considering doing a personalised packaging project within the past year.

The survey identified the main benefits of undertaking this type of packaging activity, with increasing consumer engagement (87.9%) and brand awareness (86.1%) both selected as main impacts. The data also showed that nearly two thirds (63.7%) felt that personalised packaging increases sales, while over half (52.8%) felt that personalisation projects have a positive impact on consumer loyalty.

In terms of challenges, financial factors topped the list, with 73% of those surveyed stating that financial constraints and the perceived on-cost of personalised packaging activity would hinder their willingness to undertake personalised packaging projects. This number actually rose to 80% when brand owners were questioned specifically. Interestingly, the data also suggests that technology is advanced enough to withstand this type of project, with only 29% of professionals highlighting technology as being a potential issue. Demand also seems to have increased, with a mere 17% selecting it as a challenge facing them.

Each respondent was also asked to identify a personalised packaging campaign that has stood out for them. Perhaps unsurprisingly, the Coca Cola ‘Share a Coke’ campaign topped the poll, followed by KitKat, with Marmite also receiving several mentions.

James Drake-Brockman, concludes: “There have been several high profile personalised packaging initiatives to come to market in recent time. I would agree that the Coca Cola campaign jumps straight out to me. We have already seen more interest from our attendees this year looking to identify suppliers and opportunities within the personalised packaging market. This coupled with the recent advancements in digital print for packaging technology, spells a really exciting time for the industry. With all of this in mind, we designed our show to help educate the packaging community through a conference programme, at-show features and leading international suppliers.”

To download the report, click here.

For further information about Packaging Innovations, which takes place at Birmingham’s NEC on 28 February and 1 March, please visit www.easyfairs.com/PIUK, or call +44 (0)20 3196 4.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements