FDBusiness.com

New Study Shows How to Get More People Buying Healthy Foods

 Breaking News
  • Younger British Consumers Turn Over a New Leaf on Tea New research from Mintel reveals that as many as 37% of British consumers aged 25-34 have drunk 5-6 different types of tea at home or in the workplace over the past month*, compared to just 3% of those aged 55+. Furthermore, Brits aged 25-34 are the most likely to drink every variety of tea tracked by [...]...
  • Irish Consumer Confidence Hits New High Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Republic of Ireland’s Consumer Confidence Index score – which measures attitudes each quarter on topics including personal finances and job prospects [...]...
  • Fifth Acquisition For Frutarom in 2017 Frutarom Industries, one of the world’s 10 largest companies in the field of flavours and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by agreeing to purchase of 100% of the shares of the UK company Flavours and Essences (UK) Ltd (F&E) for approximately [...]...
  • Market-leading Food Contact Conference, Plastics & Paper in Contact with Food – 4-7 December, Berlin Over 200 experts from across the food contact industry will come together in Berlin, Germany from 4–7 December 2017 to attend Smithers Pira’s Plastics & Paper in Contact with Foodstuffs (P&P) –http://www.food-contact.com/plastics-paper. With the European Commission having recently published EU regulation 752/2017 amending EU Regulation 10/2011 on plastic materials and articles intended for food contact, all [...]...
  • Croxsons’ Stunning Black Bottle For 6 O’Clock Gin’s Limited Edition Debut Leading glass packaging company Croxsons has supplied Bristol based distiller, 6 O’Clock Gin, with a stunning black bottle for their first limited edition gin product – the Brunel Edition. Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 O’Clock [...]...
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...

New Study Shows How to Get More People Buying Healthy Foods

New Study Shows How to Get More People Buying Healthy Foods
January 16
09:56 2014

A new study, the first of its kind in the UK, indicates that shoppers are more likely to buy healthy foods in the supermarket if faced with strong visual health prompts at point of sale. Led by Damian Edwards, Behavioural Advisor to the National Obesity Forum, the Healthier Choices Pilot saw the sale of fresh fruit rise by 20% and the sale of frozen fruit by nearly 30% in a trial supermarket over a 15 week period.

In the Morrisons Salford Supermarket, Damien Edwards installed life size cut outs of doctors and nurses by the fruit and veg section with ‘Let’s Shop Healthier’ slogans around the store and outside. Floor stickers at the fish counter also provided further prompts. Free ‘bags for life’ were also available for shoppers to pick up at the fresh produce section when purchasing fruit or vegetables.

Welcomed by both the National Obesity Forum and the Department of Health, the aim of the study was to discover if there is a low-cost sustainable way of positively affecting shopping habits that could promote healthier food choices.

Traditional health promotion provides detailed literature and messages around how and why particular types of food might be good for us. This new study simply arranged striking life-size images of health professionals in uniform positioned next to the target foods. The images seemed to trigger a phenomenon known as ‘Priming’ ie the idea that individuals may become pre-disposed to make certain choices in one environment if influenced by triggers in a previous or linked environment.

If applied at supermarkets nationwide the initiative could increase the average daily consumption of fruit and as such improve the health of the two thirds of the population who are not currently eating the recommended five portions of fruit and veg daily. Report available for download: www.healthierchoicespilot.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements